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subject:"USA"
~subject:"Germany"
~isPartOf:"Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken"
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
Journal of advertising research
25
Journal of advertising : official publication of the American Academy of Advertising
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JMM : the international journal on media management
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Working paper / National Bureau of Economic Research, Inc.
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Advertising and violence : concepts and perspectives
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International journal of advertising : the quarterly review of marketing communications
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Journal of promotion management : JPM
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The journal of media economics
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Gabler Edition Wissenschaft
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Journal of marketing communications
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
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Angewandte Medienforschung : Schriftenreihe für die Kommunikationswissenschaft
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Canadian journal of agricultural economics : CJAE
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Dortmunder Diskussionsbeiträge zur Wirtschaftspolitik
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Harvard business review : HBR
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Health marketing quarterly
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Journal of global marketing
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Journal of media business studies
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Kellogg on advertising & media : the Kellogg School of Management
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Media-Perspektiven
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Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
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Reihe: Marketing : MAR
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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The Oxford handbook of pricing management
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The Routledge companion to advertising and promotional culture
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The advertising and consumer culture reader
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Theorie und Praxis der Werbung in den Massenmedien
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Wettbewerb und Regulierung von Märkten und Unternehmen
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55plus Marketing : Zukunftsmarkt Senioren
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Aktuelle Strategien von Medienunternehmen : Ergebnisse der Ravensburger Mediengespräche
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American economic journal
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American economic review
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Streaming media : a new way of online advertising
Silberer, Günter
;
Engelhardt, Jan-Frederik
- In:
Advertising and communication : proceedings 4th …
,
(pp. 254-259)
.
2005
Persistent link: https://www.econbiz.de/10003353825
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