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~subject:"Direct marketing"
~subject:"Advertising effects"
~type_genre:"Reprint"
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Search: subject_exact:"Werbestrategie"
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Measuring and managing brands
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The evolution of brands : from signals of quality to storehouses of trust
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When can affective conditioning and mere exposure directly influence brand choice?
Baker, William E.
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2009
Persistent link: https://www.econbiz.de/10003784598
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Brand advertising as creative publicity
Ehrenberg, Andrew S. C.
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Barnard, Neil
;
Kennedy, Rachel
; …
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2009
Persistent link: https://www.econbiz.de/10003784904
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