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Cultural and technological influences on global business
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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A master class in brand planning : the timeless works of Stephen King
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Journal of advertising research
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Brand Planning : starke Strategien für Marken und Kampagnen
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Going global: implementing international business operations
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International journal of advertising : the quarterly review of marketing communications
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Les cahiers de recherche / HEC Paris
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Marken im Einfluss des Internet : Markendialog März 2009
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Markenaufbau und Markenpflege : Grundlagen und Praxis zur erfolgreichen Umsetzung
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Marketing : ZFP ; journal of research and management
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Measuring the effects of advertising polysemy on branding
Brown, Ulysses J., III.
;
Arora, Anshu Saxena
;
Arora, Amit
- In:
Cultural and technological influences on global business
,
(pp. 63-85)
.
2013
Persistent link: https://www.econbiz.de/10009756854
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