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~subject:"Markenführung"
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Markenführung
Advertising planning
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Werbeplanung
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Journal of promotion management : JPM
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
4
A master class in brand planning : the timeless works of Stephen King
3
Journal of advertising research
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SpringerLink / Bücher
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Leitfaden Online-Marketing ; [Bd. 1]
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Brand Planning : starke Strategien für Marken und Kampagnen
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Creativity and innovation management
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Cultural and technological influences on global business
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Die Stern-Bibliothek
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Econ Business
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European journal of marketing : EJM
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Going global: implementing international business operations
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International journal of advertising : the quarterly review of marketing communications
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International marketing ; Vol. 2
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Jahrbuch der Absatz- und Verbrauchsforschung
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of food products marketing
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Journal of international business studies : JIBS ; an official journal of the Academy of International Business
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Journal of marketing
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Journal of marketing communications
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Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
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Les cahiers de recherche / HEC Paris
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Marken im Einfluss des Internet : Markendialog März 2009
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Markenaufbau und Markenpflege : Grundlagen und Praxis zur erfolgreichen Umsetzung
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Marketing : ZFP ; journal of research and management
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Role of advertising and promotion in brand equity creation
Nikabadi, Mohsen Shafiei
;
Safui, Morteza Akbarzadeh
; …
- In:
Journal of promotion management : JPM
21
(
2015
)
1
,
pp. 13-32
Persistent link: https://www.econbiz.de/10011304633
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