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~subject:"Markenführung"
~person:"Ehrenberg, Andrew S. C."
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Markenführung
Advertising effects
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Ehrenberg, Andrew S. C.
Brunner, Christian Boris
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Baetzgen, Andreas
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Esch, Franz-Rudolf
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Kastner, Sonja
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Measuring and managing brands
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ECONIS (ZBW)
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Brand advertising as creative publicity
Ehrenberg, Andrew S. C.
;
Barnard, Neil
;
Kennedy, Rachel
; …
-
2009
Persistent link: https://www.econbiz.de/10003784904
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