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~subject:"Markenführung"
~person:"Ehrenberg, Andrew S. C."
~person:"Esch, Franz-Rudolf"
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Markenführung
Advertising planning
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Werbeplanung
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Werbestrategie
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Advertising effects
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Deutschland
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Germany
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Werbewirkung
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Werbung
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Psychology of advertising
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Werbepsychologie
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Brand
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Consumer behaviour
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Ehrenberg, Andrew S. C.
Esch, Franz-Rudolf
Brunner, Christian Boris
4
Baetzgen, Andreas
3
Kastner, Sonja
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Khamis, Susie
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King, Stephen
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Gabler Research / Marken- und Produktmanagement
1
Gabler research
1
Marketing : ZFP ; journal of research and management
1
Measuring and managing brands
1
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ECONIS (ZBW)
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Portfolio-Werbung als Technik des Impression Management : eine Untersuchung zur gegenseitigen Stärkung von Dachmarke und Produktmarken in komplexen Markenarchitekturen
Brunner, Christian Boris
-
2010
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003971589
Saved in:
2
Brand advertising as creative publicity
Ehrenberg, Andrew S. C.
;
Barnard, Neil
;
Kennedy, Rachel
; …
-
2009
Persistent link: https://www.econbiz.de/10003784904
Saved in:
3
Portfolio-Werbung zur Stärkung von Dachmarken : theoretische Grundlagen und empirische Erkenntnisse
Esch, Franz-Rudolf
;
Goertz, Susanne
- In:
Marketing : ZFP ; journal of research and management
30
(
2008
)
2
,
pp. 77-91
Persistent link: https://www.econbiz.de/10003708985
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