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isPartOf:"Brand Planning : starke Strategien für Marken und Kampagnen"
~subject:"Advertising industry"
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Brand Planning : starke Strategien für Marken und Kampagnen
A master class in brand planning : the timeless works of Stephen King
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Journal of advertising research
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Journal of advertising : official publication of the American Academy of Advertising
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Advertising in developing and emerging countries : the economic, political and social context
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Economies et sociétés ; 47,3/4
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European journal of marketing : EJM
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Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
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Harvard Business School Research Paper Series # 15-093
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International journal of advertising : the quarterly review of marketing communications
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The advertising handbook
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The silver market phenomenon : business opportunities in an era of demographic change
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The silver market phenomenon : marketing and innovation in the aging society
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Werbewoche : Fachmagazin für Werbung
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Creative Briefs und Creative Briefing : wie Sie die strategische Botschaft am besten rüberbringen
Segar, Alison
- In:
Brand Planning : starke Strategien für Marken und Kampagnen
,
(pp. 156-172)
.
2011
Persistent link: https://www.econbiz.de/10009387639
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Alles braucht einen Anfang : das Agenturbriefing
Rieke, Nina
- In:
Brand Planning : starke Strategien für Marken und Kampagnen
,
(pp. 141-155)
.
2011
Persistent link: https://www.econbiz.de/10009387640
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