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~isPartOf:"Cutting edge international research"
~person:"Rossiter, John R."
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Rossiter, John R.
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Cutting edge international research
International journal of advertising : the quarterly review of marketing communications
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
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European journal of marketing : EJM
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International advertising and communication : current insights and empirical findings
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of marketing communications
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The journal of brand management : an international journal
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Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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An investigation of alternative explanations for the positive effect of a presenter's attractiveness on persuasion
Praxmarer-Carus, Sandra
;
Rossiter, John R.
- In:
Cutting edge international research
,
(pp. 141-155)
.
2010
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