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~isPartOf:"Cutting edge international research"
~person:"Rossiter, John R."
~person:"Diehl, Sandra"
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Advertising effects
2
Werbewirkung
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Advertising
1
Aesthetics
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Arzneimittel
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Comparison
1
Consumer behaviour
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Deutschland
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Germany
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Hong Kong
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Konsumentenverhalten
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Pharmaceuticals
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Psychology of advertising
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Rossiter, John R.
Diehl, Sandra
Pelsmacker, Patrick de
2
Terlutter, Ralf
2
Apaolaza-Ibáñez, Vanessa
1
Batenburg, Anika
1
Bergkvist, Lars
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Beukeboom, Camiel
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Calder, Bobby J.
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Cauberghe, Verolien
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Chan, Kara
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Das, Enny
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Delgado, Elena
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Gödecke, Janin
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Mueller, Barbara
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Pagel, Sabine
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Praxmarer-Carus, Sandra
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Purnawirawan, Nathalia
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Voorveld, Hilde A. M.
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Cutting edge international research
International journal of advertising : the quarterly review of marketing communications
6
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
4
International advertising and communication : current insights and empirical findings
3
International journal of advertising : the review of marketing communications
2
Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
2
SpringerLink / Bücher
2
Bridging the gap between advertising academia and practice
1
Electronic retailing
1
European journal of marketing : EJM
1
Forschungsgruppe Konsum und Verhalten
1
Gabler Edition Wissenschaft / Forschungsgruppe Konsum und Verhalten
1
Gabler Research / Forschungsgruppe Konsum und Verhalten
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of advertising research
1
Journal of current issues and research in advertising
1
Journal of marketing communications
1
Marketing : ZFP ; journal of research and management
1
Marktpsychologie
1
Measurement and research methods in international marketing
1
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
1
The journal of brand management : an international journal
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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ECONIS (ZBW)
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An investigation of alternative explanations for the positive effect of a presenter's attractiveness on persuasion
Praxmarer-Carus, Sandra
;
Rossiter, John R.
- In:
Cutting edge international research
,
(pp. 141-155)
.
2010
Persistent link: https://www.econbiz.de/10003985168
Saved in:
2
A cross-cultural and gender-specific examination of consumer skepticism toward advertising in general vs. pharmaceutical advertising : empirical evidence from the US, Germany and C...
Diehl, Sandra
;
Terlutter, Ralf
;
Chan, Kara
;
Mueller, Barbara
- In:
Cutting edge international research
,
(pp. 297-312)
.
2010
Persistent link: https://www.econbiz.de/10003985205
Saved in:
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