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~isPartOf:"Cutting edge international research"
~subject:"Advertising music"
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Audio-Branding : Entwicklung, Anwendung, Wirkung akustischer Identitäten in Werbung, Medien und Gesellschaft
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Music in advertising : effects on brand and endorser perception
Zander, Mark F.
;
Apaolaza-Ibáñez, Vanessa
;
Hartmann, …
- In:
Cutting edge international research
,
(pp. 127-140)
.
2010
Persistent link: https://www.econbiz.de/10003985162
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