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~isPartOf:"Cutting edge international research"
~subject:"Brand management"
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Cutting edge international research
Journal of business research : JBR
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International journal of advertising : the review of marketing communications
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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International journal of sports marketing & sponsorship
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International journal of hospitality management
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Journal of global marketing
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Springer eBook Collection / Business and Economics
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of current issues and research in advertising
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of marketing
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Journal of strategic marketing
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European journal of marketing
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The perceived interactivity of top global brand websites and its determinants
Voorveld, Hilde A. M.
;
Neijens, Peter C.
;
Smit, Edith G.
- In:
Cutting edge international research
,
(pp. 217-233)
.
2010
Persistent link: https://www.econbiz.de/10003985187
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