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~isPartOf:"Cutting edge international research"
~subject:"Brand management"
~subject:"Consumer behaviour"
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Brand management
Consumer behaviour
Advertising effects
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Werbewirkung
16
Advertising
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4
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3
Konsumentenverhalten
3
Marketing management
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Marketingmanagement
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Chan, Kara
1
Delgado, Elena
1
Diehl, Sandra
1
Gierl, Heribert
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Mueller, Barbara
1
Navarro, Maria Angeles
1
Neijens, Peter C.
1
Pagel, Sabine
1
Sicilia, Maria
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Smit, Edith G.
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Cutting edge international research
Journal of business research : JBR
142
Journal of marketing communications
135
International journal of advertising : the review of marketing communications
127
International journal of advertising : the quarterly review of marketing communications
95
Journal of retailing and consumer services
69
Journal of promotion management : innovations in planning and applied research
67
Journal of promotion management : JPM
66
Journal of advertising research
64
Psychology & marketing
62
International journal of internet marketing and advertising : IJIMA
55
Journal of advertising : official publication of the American Academy of Advertising
50
Journal of marketing research : JMR
42
Marketing letters : a journal of research in marketing
42
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
42
The journal of product & brand management
36
European journal of marketing : EJM
32
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
32
Journal of current issues and research in advertising : JCIRA
31
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
29
The journal of consumer marketing
28
Asia Pacific journal of marketing and logistics
27
Marketing : ZFP ; journal of research and management
27
The journal of brand management : an international journal
27
Health marketing quarterly
26
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
26
International journal of hospitality management
24
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
23
Journal of current issues and research in advertising
23
Marketing intelligence & planning
23
Journal of international consumer marketing
22
SpringerLink / Bücher
22
Journal of marketing
21
European journal of marketing
20
Journal of global marketing
20
Young consumers : insight and ideas for responsible marketers
19
Journal of consumer behaviour : an international research review
18
International journal of sports marketing & sponsorship
17
Journal of consumer research : JCR ; an interdisciplinary bimonthly
17
International journal of consumer studies
16
Journal of consumer marketing
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ECONIS (ZBW)
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1
Integrated marketing communications : a test for different levels of strategic consistency
Navarro, Maria Angeles
;
Delgado, Elena
;
Sicilia, Maria
- In:
Cutting edge international research
,
(pp. 3-20)
.
2010
Persistent link: https://www.econbiz.de/10003985030
Saved in:
2
The perceived interactivity of top global brand websites and its determinants
Voorveld, Hilde A. M.
;
Neijens, Peter C.
;
Smit, Edith G.
- In:
Cutting edge international research
,
(pp. 217-233)
.
2010
Persistent link: https://www.econbiz.de/10003985187
Saved in:
3
A cross-cultural and gender-specific examination of consumer skepticism toward advertising in general vs. pharmaceutical advertising : empirical evidence from the US, Germany and C...
Diehl, Sandra
;
Terlutter, Ralf
;
Chan, Kara
;
Mueller, Barbara
- In:
Cutting edge international research
,
(pp. 297-312)
.
2010
Persistent link: https://www.econbiz.de/10003985205
Saved in:
4
Do consumers' assumptions on the companies' motives and differences in moral orientation of men and women influence the persuasiveness of CSR activities?
Pagel, Sabine
;
Gierl, Heribert
- In:
Cutting edge international research
,
(pp. 313-329)
.
2010
Persistent link: https://www.econbiz.de/10003985210
Saved in:
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