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~isPartOf:"Journal of international consumer marketing"
~person:"Chéron, Emmanuel J."
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Chéron, Emmanuel J.
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Effects of contextual congruence in advertising execution : the case of Japanese culture-bound products
Chéron, Emmanuel J.
;
Pau, Rodi C.
- In:
Journal of international consumer marketing
21
(
2009
)
4
,
pp. 285-297
Persistent link: https://www.econbiz.de/10003902797
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