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~isPartOf:"Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen"
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Advertising media
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Advertising planning
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Werbeplanung
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Werbeträger
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Bruhn, Manfred
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Schweiger, Günter
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Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
Journal of advertising research
13
SpringerLink / Bücher
8
Journal of marketing communications
7
Journal of advertising : official publication of the American Academy of Advertising
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Media-Perspektiven
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Journal of promotion management : JPM
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Kellogg on advertising & media : the Kellogg School of Management
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Leitfaden Online-Marketing ; [Bd. 1]
4
Breaking new ground in theory and practice
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International journal of industrial organization
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
3
Journal of media business studies
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Marketing intelligence & planning
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Psychology & marketing
3
The journal of brand management : an international journal
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Theorie und Praxis der Werbung in den Massenmedien
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Working paper
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
2
Arbeitsbericht / Institut für Wirtschaftswissenschaften, Rheinisch-Westfälische Technische Hochschule Aachen
2
Brand Planning : starke Strategien für Marken und Kampagnen
2
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
2
Dialogmarketing Perspektiven 2010/2011 : Tagungsband 5. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing
2
Diskussionspapier / Technische Universität Ilmenau, Institut für Volkswirtschaftslehre
2
Düsseldorf Working Papers in Applied Management and Economics
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Düsseldorf working papers in applied management and economics
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European Advertising Academy
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European journal of marketing : EJM
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Faculty & research / Insead : working paper series
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Forschungsberichte des Fachbereichs Wirtschaft der Fachhochschule Düsseldorf
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Gabler Edition Wissenschaft
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Group decision and negotiation
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Handbuch Kommunikationsmanagement
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Handbuch der Marktforschung
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IME Working Paper
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International advertising and communication : current insights and empirical findings
2
International journal of sport management and marketing : IJSMM
2
JMM : the international journal on media management
2
Journal of advertising
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Mediawerbung
Bruhn, Manfred
- In:
Handbuch Kommunikation : Grundlagen, innovative …
,
(pp. 45-66)
.
2009
Persistent link: https://www.econbiz.de/10003765977
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Grundlagen und Methoden der Intermediaselektion
Schweiger, Günter
;
Dabic, Marina
- In:
Handbuch Kommunikation : Grundlagen, innovative …
,
(pp. 839-857)
.
2009
Persistent link: https://www.econbiz.de/10003766188
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3
Entscheidungskriterien und Methoden der Intramediaselektion
Bruhn, Manfred
- In:
Handbuch Kommunikation : Grundlagen, innovative …
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(pp. 859-889)
.
2009
Persistent link: https://www.econbiz.de/10003766191
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