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Advertising media
4
Werbeträger
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Advertising planning
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Werbeplanung
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Advertising effects
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Werbewirkung
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Direct marketing
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Grimm, Sebastian
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Kratel, Harald
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Lehmann, Heiko
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Leitfaden Online-Marketing ; [Bd. 1]
Journal of advertising research
13
Journal of advertising : official publication of the American Academy of Advertising
6
Journal of marketing communications
6
Media-Perspektiven
6
Journal of promotion management : JPM
5
Kellogg on advertising & media : the Kellogg School of Management
4
Breaking new ground in theory and practice
3
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
3
International journal of industrial organization
3
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
3
Journal of media business studies
3
Marketing intelligence & planning
3
Psychology & marketing
3
The journal of brand management : an international journal
3
Theorie und Praxis der Werbung in den Massenmedien
3
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
2
Brand Planning : starke Strategien für Marken und Kampagnen
2
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
2
Dialogmarketing Perspektiven 2010/2011 : Tagungsband 5. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing
2
European journal of marketing : EJM
2
Group decision and negotiation
2
Handbuch Kommunikationsmanagement
2
Handbuch der Marktforschung
2
International advertising and communication : current insights and empirical findings
2
International journal of sport management and marketing : IJSMM
2
JMM : the international journal on media management
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of marketing
2
Managing learning organization in industry 4.0 : proceedings of the International Seminar and Conference on Learning Organization (ISCLO 2019), Bandung, Indonesia, October 9-10, 2019
2
Medienzukunft und regionale Zeitungen : der lokale Raum in der digitalen und mobilen Medienwelt
2
Organisation und praktische Anwendung
2
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
2
Tourism management : research, policies, practice
2
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
2
Young consumers : insight and ideas for responsible marketers
2
A master class in brand planning : the timeless works of Stephen King
1
Academia : revista Latinoamericana de administración
1
Advertising in new formats and media : current research and implications for marketers
1
Akzente
1
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ECONIS (ZBW)
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Crossmedia orchestrieren : glaubwürdig und schnell
Turner, Sebastian
-
2007
Persistent link: https://www.econbiz.de/10003551772
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2
Anforderungen an Crossmedia-Kampagnen
Kratel, Harald
-
2007
Persistent link: https://www.econbiz.de/10003551773
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3
Die Kommunikationskanäle
Grimm, Sebastian
-
2007
Persistent link: https://www.econbiz.de/10003551776
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4
Direktmarketingkanäle
Petersen, Anita
;
Lehmann, Heiko
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2007
Persistent link: https://www.econbiz.de/10003551782
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