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Advertising regulation
5
Werbebeschränkung
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Advertising
3
Werbung
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USA
2
United States
2
1879-2009
1
1974-2009
1
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Advertising history
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Advertising law and regulation
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Australia
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Australien
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Brand management
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Canada
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Cigarette industry
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Creativity
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Creativity in advertising
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Disguised advertising
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Economic history
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Kanada
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Kreativität
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Markenführung
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Marketing history
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Misleading advertising
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Regulation
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Regulierung
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Standardisierung
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Standardization
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Testimonials and endorsements
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Werbewirtschaft
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Petty, Ross D.
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Beard, Fred
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Crawford, Robert
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Dewhirst, Timothy
1
Sparks, Robert
1
Spence-Stone, Ruth
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Journal of historical research in marketing
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
18
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
7
NBER working paper series
7
Working paper / National Bureau of Economic Research, Inc.
7
Journal of advertising : official publication of the American Academy of Advertising
6
Journal of business ethics : JOBE
6
Journal of health economics
6
NBER Working Paper
6
Discussion paper / Centre for Economic Policy Research
5
Journal of marketing communications
5
Review of industrial organization : RIO
5
International journal of advertising : the review of marketing communications
4
Journal of advertising research
4
Journal of marketing research : JMR
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
Rechtswissenschaftliche Forschung und Entwicklung
4
Southern economic journal
4
Wettbewerb in Recht und Praxis : wrp
4
Working papers / TSE : WP
4
Young consumers : insight and ideas for responsible marketers
4
CESifo working papers
3
Contemporary economic policy : a journal of Western Economic Association International
3
European journal of marketing : EJM
3
Göttinger Handelswissenschaftliche Schriften e.V. : GHS
3
International review of law and economics
3
Journal of consumer affairs : official publication of the American Council on Consumer Interests
3
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
3
Journal of marketing
3
Kom / Kommission der Europäischen Gemeinschaften
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Marketing science
3
Working paper / Department of Commerce, College of Business, Massey University
3
Working papers in economics
3
Applied economics letters
2
Berliner wirtschaftsrechtliche Schriften
2
CESifo Working Paper Series
2
Discussion paper / Institute of Social and Economic Research
2
Europäische Hochschulschriften
2
Forum public management : Diskussionspapier
2
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ECONIS (ZBW)
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1
The historic development of modern US advertising regulation
Petty, Ross D.
- In:
Journal of historical research in marketing
7
(
2015
)
4
,
pp. 524-548
Persistent link: https://www.econbiz.de/10011448293
Saved in:
2
Forgotten classics: The business of advertising, by Earnest Elmo Calkins (1915)
Beard, Fred
- In:
Journal of historical research in marketing
7
(
2015
)
4
,
pp. 573-583
Persistent link: https://www.econbiz.de/10011448774
Saved in:
3
From puffery to penalties : a historical analysis of US masked marketing public policy concerns
Petty, Ross D.
- In:
Journal of historical research in marketing
5
(
2013
)
1
,
pp. 10-26
Persistent link: https://www.econbiz.de/10009758525
Saved in:
4
Upholding whose values? : Australia's advertising standards bodies, 1974-2009
Crawford, Robert
;
Spence-Stone, Ruth
- In:
Journal of historical research in marketing
4
(
2012
)
2
,
pp. 273-289
Persistent link: https://www.econbiz.de/10009561242
Saved in:
5
Brand mismanagement : Rothmans cigarette marketing, 1957 - 2000
Dewhirst, Timothy
;
Sparks, Robert
- In:
Journal of historical research in marketing
3
(
2011
)
3
,
pp. 351-369
Persistent link: https://www.econbiz.de/10009312183
Saved in:
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