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subject:"Advertising effects"
~person:"Xie, Guang-Xin"
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Advertising effects
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advertising effect
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Xie, Guang-Xin
Eisenberg, Matthew
7
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6
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3
Cawley, John H.
3
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2
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Journal of business ethics : JOBE
1
Journal of marketing communications
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ECONIS (ZBW)
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Deceptive advertising and third-person perception : the interplay of generalized and specific suspicion
Xie, Guang-Xin
- In:
Journal of marketing communications
22
(
2016
)
5
,
pp. 494-512
Persistent link: https://www.econbiz.de/10011613197
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2
Disentangling the effects of perceived deception and anticipated harm on consumer responses to deceptive advertising
Xie, Guang-Xin
;
Madrigal, Robert
;
Boush, David M.
- In:
Journal of business ethics : JOBE
129
(
2015
)
2
,
pp. 281-293
Persistent link: https://www.econbiz.de/10011290862
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