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type_genre:"Aufsatz im Buch"
~subject:"Werbewirkung"
~subject:"Advertising"
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Werbewirkung
Advertising
Advertising regulation
44
Werbebeschränkung
44
Deutschland
14
Germany
14
Werbung
10
USA
9
United States
9
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6
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6
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5
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5
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3
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92
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92
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Richards, Jef I.
2
Bahner, Beate
1
Brioschi, Edoardo
1
Chauhan, Gajendra Singh
1
Dahl, Stephan
1
Drumwright, Minette E.
1
Eagle, Lynne C.
1
Fernandez, Leleah
1
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1
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Morey, Yvette
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Nickel, Volker
1
Petty, Ross D.
1
Sancho-Esper, Franco Manuel
1
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1
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The Sage handbook of advertising
2
Advertising and violence : concepts and perspectives
1
Breaking new ground in theory and practice
1
Compliance in Banken : Anwendungsgebiete des risikobasierten Ansatzes
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Die Klinik als Marke : Markenkommunikation und -führung für Krankenhäuser und Klinikketten ; [Praxistipps, Beispiele, Checklisten]
1
Marketing in the new global order : challenges and opportunities
1
Marktwirtschaft : ihre Aufgaben für eine soziale und gerechte Gesellschaft ; Auswirkungen für Verbraucher und Möglichkeiten der Mitgestaltung ; 28. - 30. Oktober 1992
1
The advertising and consumer culture reader
1
Working across cultures : ethical perspectives for intercultural management
1
Zur Verantwortung von Unternehmen und Konsumenten
1
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ECONIS (ZBW)
12
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1
Violence, advertising, and commercial speech
Fernandez, Leleah
;
Richards, Jef I.
- In:
Advertising and violence : concepts and perspectives
,
(pp. 237-254)
.
2015
Persistent link: https://www.econbiz.de/10010498502
Saved in:
2
Das Werberecht der Kliniken
Bahner, Beate
- In:
Die Klinik als Marke : Markenkommunikation und …
,
(pp. 47-61)
.
2013
Persistent link: https://www.econbiz.de/10009669500
Saved in:
3
Subtle sophistry or savvy strategy : ethical and effectiveness issues regarding product placements in mass media
Eagle, Lynne C.
;
Morey, Yvette
;
Dahl, Stephan
- In:
Current insights and future trends : [extended versions …
,
(pp. 237-247)
.
2012
Persistent link: https://www.econbiz.de/10009748096
Saved in:
4
The principles of the advertising self-regulation in Europe
Brioschi, Edoardo
- In:
Working across cultures : ethical perspectives for …
,
(pp. 321-339)
.
2011
Persistent link: https://www.econbiz.de/10009010228
Saved in:
5
The influence of alcohol advertising in underage versus overage alcohol consumption : affective responses and advertising effectiveness
Miquel-Romero, María José
;
Sancho-Esper, Franco Manuel
- In:
Breaking new ground in theory and practice
,
(pp. 93-108)
.
2011
Persistent link: https://www.econbiz.de/10009380030
Saved in:
6
Was müssen Wertpapierdienstleistungsunternehmen bei der Werbung beachten? : ausgewählte Praxisfragen
Göres, Ulrich L.
- In:
Compliance in Banken : Anwendungsgebiete des …
,
(pp. 213-234)
.
2010
Persistent link: https://www.econbiz.de/10003976328
Saved in:
7
Advertising : the magic system
Williams, Raymond
- In:
The advertising and consumer culture reader
,
(pp. 13-24)
.
2009
Persistent link: https://www.econbiz.de/10003848330
Saved in:
8
Ich bin doch nicht blöd?! : Geiz ist geil!
Nickel, Volker
- In:
Zur Verantwortung von Unternehmen und Konsumenten
,
(pp. 95-99)
.
2008
Persistent link: https://www.econbiz.de/10003739421
Saved in:
9
Sex in advertisements : the magic mantra of marketing
Chauhan, Gajendra Singh
- In:
Marketing in the new global order : challenges and …
,
(pp. 295-301)
.
2007
Persistent link: https://www.econbiz.de/10003736466
Saved in:
10
Advertising regulation
Richards, Jef I.
;
Petty, Ross D.
- In:
The Sage handbook of advertising
,
(pp. 383-397)
.
2007
Persistent link: https://www.econbiz.de/10003570567
Saved in:
11
Advertising ethics : a multi-level theory approach
Drumwright, Minette E.
- In:
The Sage handbook of advertising
,
(pp. 398-415)
.
2007
Persistent link: https://www.econbiz.de/10003570570
Saved in:
12
Werbestrategien und ihre Auswirkungen
Schmitz, Bob
- In:
Marktwirtschaft : ihre Aufgaben für eine soziale und …
,
(pp. 58-67)
.
1993
Persistent link: https://www.econbiz.de/10001314752
Saved in:
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