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~isPartOf:"Bridging the gap between advertising academia and practice"
~person:"Thomas, Stefan"
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Bridging the gap between advertising academia and practice
Marketing : ZFP ; journal of research and management
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The effect of eroticism in couple depictions in advertisements on brand evaluations
Thomas, Stefan
;
Gierl, Heribert
- In:
Bridging the gap between advertising academia and practice
,
(pp. 117-132)
.
2017
Persistent link: https://www.econbiz.de/10011540334
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