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~isPartOf:"Health marketing quarterly"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~subject:"Pharmaceutical industry"
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Pharmaceutical industry
Advertising effects
100
Werbewirkung
100
Advertising
59
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57
Consumer behaviour
55
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55
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Aikin, Kathryn J.
2
Alperstein, Neil M.
1
Banerjee, Saikat
1
Berktold, Jennifer
1
Betts, Kevin R.
1
Broekemier, Gregory M.
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Burke, Panne
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Schulz, Steven A.
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Health marketing quarterly
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
International journal of pharmaceutical and healthcare marketing : IJPHM
10
International journal of advertising : the quarterly review of marketing communications
3
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
3
Applied economics
2
Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
2
International journal of pharmaceutical and healthcare marketing
2
Journal of global marketing
2
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
NBER Working Paper
2
NBER working paper series
2
Essays in the law and economics of regulation : in honour of Anthony Ogus
1
Gabler Edition Wissenschaft
1
Healthcare Marketing / Jahrbuch
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of health economics and management
1
International journal of industrial organization
1
International journal of information systems and change management : IJISCM
1
Journal of accounting, auditing & finance
1
Journal of business ethics : JOBE
1
Journal of current issues and research in advertising : JCIRA
1
Journal of marketing
1
Journal of promotion management : JPM
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Marketing intelligence & planning
1
Marketing letters : a journal of research in marketing
1
Marktkommunikation in Theorie und Praxis : inter- und intrakulturelle Dimensionen in der heutigen Wirtschaft
1
Quantitative marketing and economics : QME
1
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1
Utilization of adequate provision in prescription drug broadcast ads among low- and non-Internet users
Betts, Kevin R.
;
Aikin, Kathryn J.
;
Burke, Panne
; …
- In:
Health marketing quarterly
39
(
2022
)
1
,
pp. 4-22
Persistent link: https://www.econbiz.de/10013336367
Saved in:
2
Consumers' experience with and attitudes toward direct-to-consumer prescription drug promotion : a nationally representative survey
Aikin, Kathryn J.
;
Sullivan, Helen W.
;
Berktold, Jennifer
; …
- In:
Health marketing quarterly
38
(
2021
)
1
,
pp. 1-11
Persistent link: https://www.econbiz.de/10012607834
Saved in:
3
Do dissonant ad visuals cause consumers to discount prescription drug side effects?
Hagenbuch, David
- In:
Health marketing quarterly
36
(
2019
)
4
,
pp. 337-353
Persistent link: https://www.econbiz.de/10012200161
Saved in:
4
Disease awareness advertising (DAA) in emerging economy : a comparison between views of consumers and pharmaceutical professionals
Banerjee, Saikat
;
Dash, Sampada Kumar
- In:
Health marketing quarterly
35
(
2018
)
2
,
pp. 134-150
Persistent link: https://www.econbiz.de/10011979338
Saved in:
5
Asking a doctor versus referring to the Internet : a comparison study on consumers' reactions to DTC (direct-to-consumer) prescription drug advertising
Jiang, Pingjun
- In:
Health marketing quarterly
35
(
2018
)
3
,
pp. 209-226
Persistent link: https://www.econbiz.de/10011979383
Saved in:
6
Effects of image congruency on persuasiveness and recall in direct-to-consumer prescription drug advertising
Kiernicki, Kristen
;
Helme, Donald W.
- In:
Health marketing quarterly
34
(
2017
)
4
,
pp. 284-301
Persistent link: https://www.econbiz.de/10011791304
Saved in:
7
Variables associated with seeking information from doctors and the internet after exposure to direct-to-consumer advertisements for prescription medications
Fogel, Joshua
;
Teichman, Chaim
- In:
Health marketing quarterly
31
(
2014
)
2
,
pp. 150-166
Persistent link: https://www.econbiz.de/10010398948
Saved in:
8
Literally experts : expertise and the processing of analogical metaphors in pharmaceutical advertising
Delbaere, Marjorie
;
Smith, Malcolm C.
- In:
Health marketing quarterly
31
(
2014
)
2
,
pp. 115-135
Persistent link: https://www.econbiz.de/10010398957
Saved in:
9
Thinking outside the medicine cabinet : a comparative content analysis of direct-to-consumer advertisements for prescription drug treatments
McKeever, Robert
- In:
Health marketing quarterly
31
(
2014
)
4
,
pp. 353-369
Persistent link: https://www.econbiz.de/10010472668
Saved in:
10
Attitudes and beliefs regarding direct-to-consumer advertising of pharmaceutical drugs : an exploratory comparison of physicians and pharmaceutical sales representatives
Schulz, Steven A.
;
Broekemier, Gregory M.
;
Burkink, Tim J.
- In:
Health marketing quarterly
31
(
2014
)
3
,
pp. 279-291
Persistent link: https://www.econbiz.de/10010489669
Saved in:
11
Awareness of and attitudes toward direct-to-consumer prescription drug advertising among young adults
Alperstein, Neil M.
- In:
Health marketing quarterly
31
(
2014
)
3
,
pp. 231-245
Persistent link: https://www.econbiz.de/10010489679
Saved in:
12
Nonbranded or branded direct-to-consumer prescription drug advertising : which is more effective?
Rollins, Brent L.
;
King, Karen Whitehill
;
Zinkhan, George M.
- In:
Health marketing quarterly
28
(
2011
)
1
,
pp. 86-98
Persistent link: https://www.econbiz.de/10008990989
Saved in:
13
Are pharmaceutical marketing decisions calibrated to communications effects?
Cavusgil, Erin
;
Calantone, Roger J.
- In:
Health marketing quarterly
28
(
2011
)
4
,
pp. 317-336
Persistent link: https://www.econbiz.de/10009410499
Saved in:
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