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Geschlecht
Advertising effects
119
Werbewirkung
119
Consumer behaviour
56
Konsumentenverhalten
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Advertising
37
Werbung
37
Psychology of advertising
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Werbepsychologie
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Markenführung
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Sumit Malik
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Psychology & marketing
International journal of advertising : the quarterly review of marketing communications
21
International journal of advertising : the review of marketing communications
11
Journal of advertising : official publication of the American Academy of Advertising
6
Journal of current issues and research in advertising : JCIRA
6
Journal of business research : JBR
5
Journal of advertising research
4
Journal of marketing communications
4
Journal of promotion management : JPM
4
Young consumers : insight and ideas for responsible marketers
4
Journal of promotion management : innovations in planning and applied research
3
Marketing letters : a journal of research in marketing
3
Australasian marketing journal
2
Electronic commerce research
2
European journal of marketing : EJM
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Ilmenauer Schriften zur Betriebswirtschaftslehre
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International advertising and communication : current insights and empirical findings
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International journal of hospitality management
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
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Kelley School of Business Research Paper
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Paradigm : the journal of Institute of Management Technology
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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Academy of Management learning & education : AMLE
1
American business review
1
Arab economic and business journal
1
Asia-Pacific journal of management research and innovation
1
Business horizons
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Business research quarterly : BRQ
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CESifo working papers
1
Communications and culture
1
Corporate communications : an international journal
1
Cutting edge international research
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Decision
1
Discussion paper / Centre for Economic Policy Research
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Discussion paper series / IZA
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E-marketing ; Vol. 3
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Economic research
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Electronic commerce research and applications
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Gender in management : an international journal
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ECONIS (ZBW)
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1
Hand movement speed in advertising elicits gender stereotypes and consumer responses
Sumit Malik
;
Sayin, Eda
- In:
Psychology & marketing
39
(
2022
)
2
,
pp. 331-345
Persistent link: https://www.econbiz.de/10012796106
Saved in:
2
How consumers subvert advertising through rhetorical institutional work
Middleton, Karen
;
Thompson-Whiteside, Helen
;
Turnbull, Sarah
- In:
Psychology & marketing
39
(
2022
)
3
,
pp. 634-646
Persistent link: https://www.econbiz.de/10012817146
Saved in:
3
Investigating gender-schema congruity effects on consumers' evaluation of anthropomorphized products
Hende, Ellis van den
;
Mugge, Ruth
- In:
Psychology & marketing
31
(
2014
)
4
,
pp. 264-277
Persistent link: https://www.econbiz.de/10010347721
Saved in:
4
Cry, laugh, or fight : the impact of the advertising image and disease target match on consumers' evaluations of cancer advertising
Taylor, Kimberly A.
;
Knibb, Jana Nekesa
- In:
Psychology & marketing
30
(
2013
)
4
,
pp. 318-331
Persistent link: https://www.econbiz.de/10009737742
Saved in:
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