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~subject:"Werbeplanung"
~isPartOf:"European journal of marketing : EJM"
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Werbeplanung
Advertising effects
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Werbewirkung
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Robinson, Claire
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European journal of marketing : EJM
Journal of advertising research
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Journal of advertising : official publication of the American Academy of Advertising
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International journal of advertising : the quarterly review of marketing communications
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SpringerLink / Bücher
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A master class in brand planning : the timeless works of Stephen King
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Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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International journal of market research : JMRS ; the journal of the Market Research Society
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Research paper series / Stanford Graduate School of Business
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
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Asia Pacific journal of marketing and logistics
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Betriebswirtschaftslehre und Wirtschaftsprüfung : nationale und internationale Entwicklungstendenzen ; Wolfgang Lück zum 60. Geburtstag
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Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
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Dialogmarketing Perspektiven 2009/2010 : Tagungsband 4. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
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Electronic Business und Mobile Business : Ansätze, Konzepte und Geschäftsmodelle
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Political advertising and the demonstration of market orientation
Robinson, Claire
- In:
European journal of marketing : EJM
44
(
2010
)
3/4
,
pp. 451-459
Persistent link: https://www.econbiz.de/10008650069
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