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~subject:"Werbeplanung"
~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of current issues and research in advertising"
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Werbeplanung
Advertising effects
106
Werbewirkung
106
Advertising
57
Werbung
56
Consumer behaviour
54
Konsumentenverhalten
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Internet marketing
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Online-Marketing
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Ahn, Hoyoung
1
Gangadharbatla, Harsha
1
Paek, Hye-Jin
1
Robinson, Claire
1
Tinkham, Spencer
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European journal of marketing : EJM
Journal of current issues and research in advertising
Journal of advertising research
16
Journal of advertising : official publication of the American Academy of Advertising
13
International journal of advertising : the quarterly review of marketing communications
12
SpringerLink / Bücher
9
A master class in brand planning : the timeless works of Stephen King
7
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
5
Journal of business research : JBR
4
Ilmenauer Schriften zur Betriebswirtschaftslehre
3
Journal of marketing theory and practice
3
Leitfaden Online-Marketing ; [Bd. 1]
3
Applied Marketing Science / Angewandte Marketingforschung
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Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
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Gabler Edition Wissenschaft
2
International journal of electronic commerce : IJEC
2
International journal of market research : JMRS ; the journal of the Market Research Society
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Marken- und Produktmanagement
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Marketing : ZFP ; journal of research and management
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Medienmanagement und E-Business
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Reihe Medien-Skripten : Beiträge zur Medien- und Kommunikationswissenschaft
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Research
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Research paper series / Stanford Graduate School of Business
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Advances in advertising research
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Advertising, promotion, and new media
1
Akzente
1
Asia Pacific journal of marketing and logistics
1
Australian journal of management
1
Betriebswirtschaftliche Aspekte lose gekoppelter Systeme und electronic Business
1
Betriebswirtschaftslehre und Wirtschaftsprüfung : nationale und internationale Entwicklungstendenzen ; Wolfgang Lück zum 60. Geburtstag
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
DUV / Wirtschaftswissenschaft
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DUV: Wirtschaftswissenschaft
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Dialogmarketing Perspektiven 2009/2010 : Tagungsband 4. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
1
Discussion paper / Tinbergen Institute
1
Electronic Business und Mobile Business : Ansätze, Konzepte und Geschäftsmodelle
1
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
1
Europäische Hochschulschriften / 5
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ECONIS (ZBW)
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1
Covid-19 and advertising : the case for a paradigm shift
Gangadharbatla, Harsha
- In:
Journal of current issues and research in advertising
42
(
2021
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10012483542
Saved in:
2
The role of source characteristics and message appeals in Public Service Advertising (PSA) messages : an application of Fishbein's expectancy-value model and the match-up hypothesi...
Ahn, Hoyoung
;
Paek, Hye-Jin
;
Tinkham, Spencer
- In:
Journal of current issues and research in advertising
40
(
2019
)
2
,
pp. 147-170
Persistent link: https://www.econbiz.de/10012243124
Saved in:
3
Political advertising and the demonstration of market orientation
Robinson, Claire
- In:
European journal of marketing : EJM
44
(
2010
)
3/4
,
pp. 451-459
Persistent link: https://www.econbiz.de/10008650069
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