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~subject:"Werbeplanung"
~person:"Baetzgen, Andreas"
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Werbeplanung
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Baetzgen, Andreas
Fuchs, Wolfgang
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Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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ECONIS (ZBW)
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Baetzgen, Andreas
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
53
(
2008
)
1
,
pp. 36-40
Persistent link: https://www.econbiz.de/10003674488
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2
Kontextbasierte Markenkommunikation : ein handlungstheoretischer Planungsansatz
Baetzgen, Andreas
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003439067
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