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~subject:"Werbeplanung"
~person:"Baetzgen, Andreas"
~person:"Faseur, Tine"
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Werbeplanung
Advertising effects
8
Werbewirkung
8
Advertising planning
4
Emotion
3
Advertising
2
Brand management
2
Fertigungsprogramm
2
Fundraising
2
Markenführung
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Master production schedule
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Nutzentheorie
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Psychology of advertising
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Utility theory
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Werbung
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Estimation
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Film production
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Markenpolitik
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Marketingtheorie
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Musik
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Product Placement
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Product placement
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Baetzgen, Andreas
Faseur, Tine
Fuchs, Wolfgang
7
King, Stephen
7
Unger, Fritz
7
Brunner, Christian Boris
6
Esch, Franz-Rudolf
4
Gierl, Heribert
4
Pelsmacker, Patrick de
4
Tellis, Gerard J.
4
Galeotti, Andrea
3
Gelbrich, Katja
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Gordon, Brett R.
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Hartmann, Wesley R.
3
Schröder, Eva-Maria
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Steffenhagen, Hartwig
3
Thomas, Wolfgang
3
Aaker, Jennifer
2
Allard, M. June
2
Ambler, Tim
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Bhatnagar, Namita
2
Chang, Chun-tuan
2
Cheong, Yunjae
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Dahlén, Micael
2
Dens, Nathalie
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Dreisbach, Jan
2
Geuens, Maggie
2
Huber, Frank
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Kastner, Sonja
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Kim, Kihan
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Kind, Urs
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Konstantoulaki, Kleopatra
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McKay-Nesbitt, Jane
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Menon, Satya
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Mogilner, Cassie
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Moraga-González, José L.
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Naik, Prasad A.
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Okazaki, Shintaro
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Journal of business research : JBR
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
1
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
1
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ECONIS (ZBW)
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Emotional advertising : revisiting the role of product category
Geuens, Maggie
;
Pelsmacker, Patrick de
;
Faseur, Tine
- In:
Journal of business research : JBR
64
(
2011
)
4
,
pp. 418-426
Persistent link: https://www.econbiz.de/10008859021
Saved in:
2
Emotional advertising: revisiting the role of product category
Geuens, Maggie
;
Pelsmacker, Patrick de
;
Faseur, Tine
-
2010
Persistent link: https://www.econbiz.de/10003977016
Saved in:
3
Mit mehr Sinn zu mehr Wort
Baetzgen, Andreas
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
53
(
2008
)
1
,
pp. 36-40
Persistent link: https://www.econbiz.de/10003674488
Saved in:
4
Kontextbasierte Markenkommunikation : ein handlungstheoretischer Planungsansatz
Baetzgen, Andreas
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003439067
Saved in:
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