//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Werbeplanung"
~person:"Cheong, Yunjae"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Werbewirkung"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Werbeplanung
Advertising effects
11
Werbewirkung
11
Sportmarketing
6
Sports marketing
6
USA
5
United States
5
Advertising
4
Werbung
4
Consumer behaviour
3
Internet marketing
3
Konsumentenverhalten
3
Online-Marketing
3
Advertising planning
2
Data envelopment analysis
2
Data-Envelopment-Analyse
2
Fernsehwerbung
2
Sport event
2
Sportveranstaltung
2
Television advertising
2
sports advertising
2
1985-2012
1
2001-2009
1
Athletes
1
Ausgaben
1
Auslandsinvestition
1
Ball game
1
Ballsport
1
Brand extension
1
Brand management
1
Cause-Related Marketing
1
Cause-related marketing
1
Corporate reputation
1
Creativity
1
Definition
1
Ethnic group
1
Ethnische Gruppe
1
Expenditure
1
Fernsehen
1
Firmenimage
1
more ...
less ...
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Cheong, Yunjae
Fuchs, Wolfgang
7
King, Stephen
7
Unger, Fritz
7
Brunner, Christian Boris
6
Esch, Franz-Rudolf
4
Gierl, Heribert
4
Pelsmacker, Patrick de
4
Tellis, Gerard J.
4
Galeotti, Andrea
3
Gelbrich, Katja
3
Gordon, Brett R.
3
Hartmann, Wesley R.
3
Schröder, Eva-Maria
3
Steffenhagen, Hartwig
3
Thomas, Wolfgang
3
Aaker, Jennifer
2
Allard, M. June
2
Ambler, Tim
2
Baetzgen, Andreas
2
Bhatnagar, Namita
2
Chang, Chun-tuan
2
Dahlén, Micael
2
Dens, Nathalie
2
Dreisbach, Jan
2
Faseur, Tine
2
Geuens, Maggie
2
Huber, Frank
2
Kastner, Sonja
2
Kim, Kihan
2
Kind, Urs
2
Konstantoulaki, Kleopatra
2
Kostopoulos, Ioannis
2
Martin, Brett A. S.
2
McKay-Nesbitt, Jane
2
Menon, Satya
2
Mogilner, Cassie
2
Moraga-González, José L.
2
Naik, Prasad A.
2
Okazaki, Shintaro
2
more ...
less ...
Published in...
All
International journal of sports marketing & sponsorship
1
Journal of advertising research
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Creative strategies of super bowl commercials 2001 - 2009 : an analysis of message strategies
Kim, Kihan
;
Cheong, Yunjae
- In:
International journal of sports marketing & sponsorship
13
(
2011/12
)
1
,
pp. 7-22
Persistent link: https://www.econbiz.de/10009508906
Saved in:
2
The power of reach and frequency in the age of digital advertising : offline and online media demand different metrics
Cheong, Yunjae
;
De Gregorio, Federico
;
Kim, Kihan
- In:
Journal of advertising research
50
(
2010
)
4
,
pp. 403-415
Persistent link: https://www.econbiz.de/10008857207
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->