//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Werbeplanung"
~subject:"Brand management"
~person:"Cheong, Yunjae"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Werbewirkung"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Werbeplanung
Brand management
Advertising effects
11
Werbewirkung
11
Sportmarketing
6
Sports marketing
6
USA
5
United States
5
Advertising
4
Werbung
4
Consumer behaviour
3
Internet marketing
3
Konsumentenverhalten
3
Online-Marketing
3
Advertising planning
2
Data envelopment analysis
2
Data-Envelopment-Analyse
2
Fernsehwerbung
2
Sport event
2
Sportveranstaltung
2
Television advertising
2
sports advertising
2
1985-2012
1
2001-2009
1
Athletes
1
Ausgaben
1
Auslandsinvestition
1
Ball game
1
Ballsport
1
Brand extension
1
Cause-Related Marketing
1
Cause-related marketing
1
Corporate reputation
1
Creativity
1
Definition
1
Ethnic group
1
Ethnische Gruppe
1
Expenditure
1
Fernsehen
1
Firmenimage
1
more ...
less ...
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
English
3
Author
All
Cheong, Yunjae
Pelsmacker, Patrick de
17
Dens, Nathalie
14
Esch, Franz-Rudolf
13
Gierl, Heribert
10
Bauer, Hans H.
9
Huber, Frank
9
Brunner, Christian Boris
7
Fuchs, Wolfgang
7
King, Stephen
7
Romaniuk, Jenni
7
Unger, Fritz
7
Erfgen, Carsten
6
Hartmann, Wesley R.
6
Septianto, Felix
6
Sreejesh, S.
6
Srivastava, R. K.
6
Tellis, Gerard J.
6
Vashisht, Devika
6
Hayes, Jameson L.
5
Ko, Eunju
5
Matthes, Jörg
5
Muehling, Darrel D.
5
Steffenhagen, Hartwig
5
Verhellen, Yann
5
Baxter, Stacey M.
4
Bellman, Steven
4
Burmann, Christoph
4
Chen, Huan
4
Cohen, Justin
4
Häusel, Hans-Georg
4
Ilicic, Jasmina
4
King, Karen Whitehill
4
Klapper, Daniel
4
Kulczynski, Alicia
4
Meyer, Frederik
4
Rempel, Jan Eric
4
Sattler, Henrik
4
Seo, Yuri
4
Stephen, Gladys
4
Teng, Lefa
4
more ...
less ...
Published in...
All
International journal of sports marketing & sponsorship
1
Journal of advertising research
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Measuring the advertising efficiency of the top US sports advertisers
Brown, Natalie
;
Cheong, Yunjae
- In:
Journal of global scholars of marketing science : …
23
(
2013
)
1
,
pp. 23-40
Persistent link: https://www.econbiz.de/10010406130
Saved in:
2
Creative strategies of super bowl commercials 2001 - 2009 : an analysis of message strategies
Kim, Kihan
;
Cheong, Yunjae
- In:
International journal of sports marketing & sponsorship
13
(
2011/12
)
1
,
pp. 7-22
Persistent link: https://www.econbiz.de/10009508906
Saved in:
3
The power of reach and frequency in the age of digital advertising : offline and online media demand different metrics
Cheong, Yunjae
;
De Gregorio, Federico
;
Kim, Kihan
- In:
Journal of advertising research
50
(
2010
)
4
,
pp. 403-415
Persistent link: https://www.econbiz.de/10008857207
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->