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~subject:"Werbeplanung"
~subject:"Germany"
~isPartOf:"International advertising and communication : current insights and empirical findings"
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Werbeplanung
Germany
Advertising effects
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Werbewirkung
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Esch, Franz-Rudolf
2
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Diehl, Sandra
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Gierl, Heribert
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Langner, Tobias
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Purper, Guido
1
Putte, Bas van den
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Rossiter, John R.
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Roth, Simone
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Strödter, Kristina
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International advertising and communication : current insights and empirical findings
SpringerLink / Bücher
36
Journal of advertising research
18
Gabler Edition Wissenschaft
16
International journal of advertising : the quarterly review of marketing communications
14
Journal of advertising : official publication of the American Academy of Advertising
14
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
12
Springer eBook Collection / Business and Economics
11
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
11
Marketing : ZFP ; journal of research and management
9
A master class in brand planning : the timeless works of Stephen King
7
Europäische Hochschulschriften / 5
7
Gabler Edition Wissenschaft / Forschungsgruppe Konsum und Verhalten
7
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
7
Berichte aus der Betriebswirtschaft
6
Gabler Edition Wissenschaft / Innovatives Markenmanagement
5
Gabler Edition Wissenschaft / Marken- und Produktmanagement
5
Journal of business research : JBR
5
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
5
Theoretische Fundierung und praktische Relevanz der Handelsforschung
5
Angewandte Medienforschung : Schriftenreihe für die Kommunikationswissenschaft
4
DUV / Wirtschaftswissenschaft
4
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
4
Leitfaden Online-Marketing ; [Bd. 1]
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Quantitative Marketingforschung in Deutschland : Festschrift für Klaus Peter Kaas zum 65. Geburtstag
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Research
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Akzente
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Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
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Diskussionspapiere der Europa-Universität Viadrina Frankfurt (Oder), Fakultät Wirtschaftswissenschaften
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Forschungspapiere
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Ilmenauer Schriften zur Betriebswirtschaftslehre
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Innovatives Markenmanagement
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Jahrbuch der Absatz- und Verbrauchsforschung
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Journal of current issues and research in advertising
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Journal of marketing theory and practice
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Marken- und Produktmanagement
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Reihe: Management-Know-how / M : praxisnah und aktuell
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ECONIS (ZBW)
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1
The effect of the integration of different acoustic and visual stimuli depending on target groups involvement
Esch, Franz-Rudolf
;
Roth, Simone
;
Strödter, Kristina
- In:
International advertising and communication : current …
,
(pp. 69-88)
.
2006
Persistent link: https://www.econbiz.de/10003378104
Saved in:
2
A comparative test of the effect of communication strategy, media presence, and previous purchase behaviour in the field of fast moving consumer goods
Putte, Bas van den
- In:
International advertising and communication : current …
,
(pp. 89-105)
.
2006
Persistent link: https://www.econbiz.de/10003378106
Saved in:
3
Creating powerful brand names
Langner, Tobias
;
Esch, Franz-Rudolf
;
Rossiter, John R.
- In:
International advertising and communication : current …
,
(pp. 181-197)
.
2006
Persistent link: https://www.econbiz.de/10003378124
Saved in:
4
Effects of mood and argument strength on product evaluation in a personal sales conversation
Gierl, Heribert
;
Bambauer, Silke
- In:
International advertising and communication : current …
,
(pp. 239-255)
.
2006
Persistent link: https://www.econbiz.de/10003378130
Saved in:
5
Media-based and non media-based factors influencing purchase behavior and differences due to consumers' personality
Diehl, Sandra
;
Terlutter, Ralf
- In:
International advertising and communication : current …
,
(pp. 279-300)
.
2006
Persistent link: https://www.econbiz.de/10003378133
Saved in:
6
Assessing measurement invariance of ordinal indicators in cross-national research
Temme, Dirk
- In:
International advertising and communication : current …
,
(pp. 455-472)
.
2006
Persistent link: https://www.econbiz.de/10003378210
Saved in:
7
Retail advertising : an empirical comparison between German and French consumers
Purper, Guido
;
Weinberg, Peter
- In:
International advertising and communication : current …
,
(pp. 473-487)
.
2006
Persistent link: https://www.econbiz.de/10003378212
Saved in:
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