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institution:"J. L. Kellogg Graduate School of Management"
~subject:"United States"
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Advertising
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Advertising effects
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Communication media
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Media usage
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Calder, Bobby J.
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J. L. Kellogg Graduate School of Management
National Bureau of Economic Research
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United States / Congress / Senate / Committee on the Judiciary / Subcommittee on Antitrust and Monopoly
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Advertising Research Foundation
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Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar
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Chambre de commerce et d'industrie de Paris
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IGI Global
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OECD / Directorate for Science, Technology and Industry
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Universität Mannheim
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Kellogg on advertising & media : the Kellogg School of Management
Calder, Bobby J.
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contributor
)
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2008
Persistent link: https://www.econbiz.de/10003676945
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