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subject:"United States"
~type_genre:"Fallstudie"
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United States
Werbewirkung
46
Advertising effects
45
Deutschland
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Internet marketing
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Galak, Jeff
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Meyvis, Tom
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Cases on strategic social media utilization in the nonprofit sector
1
E-marketing ; Vol. 2
1
Journal of advertising research
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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ECONIS (ZBW)
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Aligning the virtual with the physical : social media, strategy, and Arts and Gardens
Dumont, Georgette E.
- In:
Cases on strategic social media utilization in the …
,
(pp. 184-208)
.
2015
Persistent link: https://www.econbiz.de/10010507828
Saved in:
2
A model for predicting advertising quality as a key to driving sales growth : how television advertising quality affected McDonald's sales growth over six years
Young, Charles
;
Page, Adam
- In:
Journal of advertising research
54
(
2014
)
4
,
pp. 393-397
Persistent link: https://www.econbiz.de/10010481194
Saved in:
3
Marketing a blended university program : an action research case study
Ley, Kathryn
;
Gannon-Cook, Ruth
-
2012
Persistent link: https://www.econbiz.de/10009575226
Saved in:
4
Enhancing the television-viewing experience through commercial interruptions
Nelson, Leif D.
;
Meyvis, Tom
;
Galak, Jeff
- In:
Journal of consumer research : JCR ; an …
36
(
2009/10
)
2
,
pp. 160-172
Persistent link: https://www.econbiz.de/10003880173
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