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~isPartOf:"Young consumers : insight and ideas for responsible marketers"
~person:"Bellotto, Massimo"
~subject:"Advertising effects"
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Young consumers : insight and ideas for responsible marketers
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Children perceptions of emotional and rational appeals in social advertisements
Nicolini, Valentina
;
Cassia, Fabio
;
Bellotto, Massimo
- In:
Young consumers : insight and ideas for responsible …
18
(
2017
)
3
,
pp. 261-277
Persistent link: https://www.econbiz.de/10011786179
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