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~isPartOf:"Young consumers : insight and ideas for responsible marketers"
~isPartOf:"Journal of advertising research"
~person:"Chen, Huan"
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Chen, Huan
Romaniuk, Jenni
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Young consumers : insight and ideas for responsible marketers
Journal of advertising research
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Journal of global marketing
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ECONIS (ZBW)
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Can we turn ASMR experiences into advertising? : college-age consumers' perceptions of ASMR contents and advertisements
Lee, S. S.
;
Chen, Huan
- In:
Journal of advertising research
63
(
2023
)
4
,
pp. 335-348
Persistent link: https://www.econbiz.de/10014445886
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College-aged young consumers interpretations of product placement in social games
Chen, Huan
;
Deterding, Audrey
- In:
Young consumers : insight and ideas for responsible …
14
(
2013
)
1
,
pp. 41-51
Persistent link: https://www.econbiz.de/10009742864
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