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~person:"Hammerschmidt, Maik"
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Hammerschmidt, Maik
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Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
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Messung der Werbeeffizienz : ein zweistufiger DEA-Ansatz
Hammerschmidt, Maik
;
Bauer, Hans H.
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
25
(
2008
)
2
,
pp. 34-39
Persistent link: https://www.econbiz.de/10003691549
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