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~person:"Hammerschmidt, Maik"
~subject:"Technische Effizienz"
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Search: subject_exact:"Werbewirkungsforschung"
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Technische Effizienz
Advertising effects
8
Werbewirkung
8
Performance measurement
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Performance-Messung
4
Data envelopment analysis
3
Data-Envelopment-Analyse
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Internet marketing
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Online-Marketing
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Theorie
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Deutschland
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Hammerschmidt, Maik
Bauer, Hans H.
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Büschken, Joachim
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Cheong, Yunjae
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Choi, Kanghwa
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Stengos, Thanasēs
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Tzeremes, Nickolaos G.
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Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
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ECONIS (ZBW)
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Marketingeffizienz : Messung und Steuerung mit der DEA - Konzept und Einsatz in der Praxis
Bauer, Hans H.
(
ed.
);
Staat, Matthias
(
contributor
); …
-
2006
Persistent link: https://www.econbiz.de/10003233092
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2
Messung der Werbeeffizienz : eine Untersuchung am Beispiel von Online-Werbung
Bauer, Hans H.
;
Hammerschmidt, Maik
;
Garde, Ulrich
-
2004
Persistent link: https://www.econbiz.de/10013430104
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