//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Brand image"
~subject:"Markenführung"
~type_genre:"Konferenzbeitrag"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Werbewirkungsforschung"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Brand image
Markenführung
Advertising effects
32
Werbewirkung
32
Consumer behaviour
22
Konsumentenverhalten
22
Advertising
14
Werbung
14
Brand management
10
Markenimage
10
Brand
6
Internet marketing
6
Markenartikel
6
Online-Marketing
6
USA
5
United States
5
Celebrity endorsement
4
Celebrity-Werbung
4
Personality psychology
3
Personality trait
3
Persönlichkeitsmerkmal
3
Persönlichkeitspsychologie
3
Product Placement
3
Product placement
3
Social Web
3
Social web
3
Cognition
2
Humor
2
Kognition
2
Market research
2
Marketing management
2
Marketingmanagement
2
Marktforschung
2
Nachhaltigkeit
2
Political finance
2
Politikfinanzierung
2
Psychology of advertising
2
Sales promotion
2
Sustainability
2
Target group
2
more ...
less ...
Online availability
All
Undetermined
11
Type of publication
All
Article
13
Type of publication (narrower categories)
All
Konferenzbeitrag
Article in journal
1,080
Aufsatz in Zeitschrift
1,080
Aufsatz im Buch
81
Book section
81
Hochschulschrift
59
Thesis
45
Graue Literatur
30
Non-commercial literature
30
Arbeitspapier
27
Working Paper
27
Case study
15
Fallstudie
15
Conference paper
13
Collection of articles of several authors
12
Sammelwerk
12
Aufsatzsammlung
9
Lehrbuch
3
Reprint
2
Conference proceedings
1
Guidebook
1
Interview
1
Konferenzschrift
1
Ratgeber
1
Systematic review
1
Textbook
1
Übersichtsarbeit
1
more ...
less ...
Language
All
English
13
Author
All
Avramova, Yana R.
2
Dens, Nathalie
2
Pelsmacker, Patrick de
2
Arsena, Ashley
1
Awan, Asif
1
Bergkvist, Lars
1
Bernritter, Stefan F.
1
Boyland, Emma
1
Gatter, M. Shirin
1
Gierl, Heribert
1
Gómez-Suárez, Mónica
1
Heberle, Antonia
1
Hüttl-Maack, Verena
1
Jewell, Robert D.
1
Karray, Salma
1
Khalid, Ifra
1
Loermans, Annemijn C.
1
Neyens, Evy
1
Pandelaere, Mario
1
Rasolofoarison, Dina
1
Russell, Cristel Antonia
1
Saenger, Christina
1
Sattar, Ayesha
1
Silvera, David H.
1
Smit, Edith G.
1
Smits, Tim
1
Veloso, Mónica
1
Verlegh, Peeter
1
more ...
less ...
Published in...
All
International journal of advertising : the quarterly review of marketing communications
8
Journal of business research : JBR
2
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
1
Mathematics in business management : [International Conference on Mathematics in Engineering and Business Management during 9 - 10 March 2012, Chennai, India]
1
Research on Islamic Business Concepts : Proceedings of the 12th Global Islamic Marketing Conference, December 2021
1
Source
All
ECONIS (ZBW)
13
Showing
1
-
13
of
13
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Factors influencing consumer purchase intention in Pakistan
Sattar, Ayesha
;
Khalid, Ifra
;
Awan, Asif
- In:
Research on Islamic Business Concepts : Proceedings of …
,
(pp. 227-237)
.
2023
Persistent link: https://www.econbiz.de/10013541988
Saved in:
2
Designing Facebook publications focused on hotel customer experience : how to improve brand attitude and booking intention
Gómez-Suárez, Mónica
;
Veloso, Mónica
- In:
Brand, Label, and Product Intelligence : Second …
,
(pp. 247-258)
.
2022
Persistent link: https://www.econbiz.de/10013338086
Saved in:
3
Brand placement repetition in a fictional text
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 38-59
Persistent link: https://www.econbiz.de/10011687876
Saved in:
4
"We" are more likely to endorse than "I" : the effects of self-construal and brand symbolism on consumers' online brand endorsements
Bernritter, Stefan F.
;
Loermans, Annemijn C.
;
Verlegh, …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 107-120
Persistent link: https://www.econbiz.de/10011687898
Saved in:
5
Celebrity trait transference : when brands pick up endorsers' personality traits
Bergkvist, Lars
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 663-681
Persistent link: https://www.econbiz.de/10011799658
Saved in:
6
Brand placement in text : the short- and long-term effects of placement modality and need for cognition
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 682-704
Persistent link: https://www.econbiz.de/10011799694
Saved in:
7
How money priming affects consumers in an advertising context : the role of product conspicuousness and consumers' signalling needs
Hüttl-Maack, Verena
;
Gatter, M. Shirin
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 705-723
Persistent link: https://www.econbiz.de/10011799702
Saved in:
8
Transferring game attitudes to the brand : persuasion from age 6 to 14
Neyens, Evy
;
Smits, Tim
;
Boyland, Emma
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 724-742
Persistent link: https://www.econbiz.de/10011799705
Saved in:
9
The logo matters : the effect of the logo type on the attitude towards co-products
Heberle, Antonia
;
Gierl, Heribert
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 743-760
Persistent link: https://www.econbiz.de/10011799710
Saved in:
10
Uncovering the power of natural endorsements : a comparison with celebrity-endorsed advertising and product placements
Russell, Cristel Antonia
;
Rasolofoarison, Dina
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 761-778
Persistent link: https://www.econbiz.de/10011799718
Saved in:
11
Modeling brand advertising with heterogeneous consumer response : channel implications
Karray, Salma
- In:
Mathematics in business management : [International …
,
(pp. 181-199)
.
2015
Persistent link: https://www.econbiz.de/10011488363
Saved in:
12
Associative and dissociative comparative advertising strategies in broadening brand positioning
Jewell, Robert D.
;
Saenger, Christina
- In:
Journal of business research : JBR
67
(
2014
)
7
,
pp. 1559-1566
Persistent link: https://www.econbiz.de/10010379270
Saved in:
13
Brand trait transference : when celebrity endorsers acquire brand personality traits
Arsena, Ashley
;
Silvera, David H.
;
Pandelaere, Mario
- In:
Journal of business research : JBR
67
(
2014
)
7
,
pp. 1537-1543
Persistent link: https://www.econbiz.de/10010379277
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->