//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~type_genre:"Arbeitspapier"
~person:"Chandon, Pierre"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Werbewirkungsforschung"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Advertising effects
4
Werbewirkung
4
Brand
2
Eating habit
2
Ernährungsverhalten
2
Markenartikel
2
Marketing management
2
Marketingmanagement
2
Body weight
1
Consumer behaviour
1
Ernährungsindustrie
1
Food
1
Food industry
1
Food packaging
1
Gesundheit
1
Health
1
Konsumentenverhalten
1
Körpergewicht
1
Lebensmittel
1
Lebensmittelverpackung
1
Perception
1
Product design
1
Produktgestaltung
1
USA
1
United States
1
Wahrnehmung
1
more ...
less ...
Online availability
All
Free
2
Type of publication
All
Book / Working Paper
4
Type of publication (narrower categories)
All
Arbeitspapier
Graue Literatur
4
Non-commercial literature
4
Working Paper
4
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
4
Author
All
Chandon, Pierre
Bauer, Hans H.
12
Galasso, Vincenzo
9
Nannicini, Tommaso
9
Penta, Antonio
8
Franses, Philip Hans
7
Karlan, Dean
6
Zinman, Jonathan
6
Decarolis, Francesco
5
Geuens, Maggie
5
Russo, Antonio
5
Soberman, David A.
5
Alan, Sule
4
D'Annunzio, Anna
4
Dekimpe, Marnik G.
4
Facchini, Giovanni
4
Goldmanis, Maris
4
Johnson, Garrett A.
4
Luca, Michael
4
Margalit, Yotam
4
Motta, Massimo
4
Nakata, Hiroyuki
4
Neumann, Marcus M.
4
Pauwels, Koen
4
Sahni, Navdeep S.
4
Shakhgildyan, Ksenia
4
Stephen, Andrew T.
4
Aaker, Jennifer
3
Avery, Rosemary J.
3
Bart, Yakov
3
Cantoni, Davide
3
Draganska, Michaela
3
Eberhardt, Markus
3
Eisenberg, Matthew
3
Faseur, Tine
3
Flath, David
3
Fok, Dennis
3
Gröppel-Klein, Andrea
3
Hartmann, Wesley R.
3
Helmig, Bernd
3
more ...
less ...
Published in...
All
Faculty & research / Insead : working paper series
4
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
Relevance
Date (newest first)
Date (oldest first)
1
How package design and packaged-based marketing claims lead to overeating
Chandon, Pierre
-
2012
Persistent link: https://www.econbiz.de/10009625612
Saved in:
2
Is food marketing making us fat? : a multi-disciplinary review
Chandon, Pierre
;
Wansink, Brian
-
2011
Persistent link: https://www.econbiz.de/10009357274
Saved in:
3
Note on measuring brand awareness, brand image, brand equity and brand value
Chandon, Pierre
(
contributor
)
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001825855
Saved in:
4
Do we know what we look at? : An eye-tracking study of visual attention and memory for brands at the point of purchase
Chandon, Pierre
(
contributor
)
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001715937
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->