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~type_genre:"Arbeitspapier"
~type_genre:"Adressbuch"
~person:"Draganska, Michaela"
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Draganska, Michaela
Bauer, Hans H.
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Research paper series / Stanford Graduate School of Business
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Choice set heterogeneity and the role of advertising : an analysis with micro and macro data
Draganska, Michaela
;
Klapper, Daniel
-
2010
Persistent link: https://www.econbiz.de/10008661596
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2
Can't buy me love : investigating the effect of advertising on brand awareness and perceived quality using panel data
Clark, C. Robert
(
contributor
); …
-
2008
-
[Rev.]
Persistent link: https://www.econbiz.de/10003783463
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3
Information or persuasion? : An empirical investigation of the effect of advertising on brand awareness and perceived quality using panel data
Clark, C. Robert
(
contributor
); …
-
2007
Persistent link: https://www.econbiz.de/10003527683
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