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~type_genre:"Arbeitspapier"
~type_genre:"Aufsatzsammlung"
~isPartOf:"Cowles Foundation discussion paper"
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Influence or advertise: the role of social learning in influencer marketing
Berman, Ron
;
Ory, Aniko
;
Zheng, Xudong
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2023
Persistent link: https://www.econbiz.de/10014317632
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2
Lookalike targeting on others' journeys: brand versus performance marketing
Sudhir, K.
;
Lee, Seung Yoon
;
Roy, Subroto
-
2021
Persistent link: https://www.econbiz.de/10012629950
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3
Do sympathy biases induce charitable giving? : the persuasive effects of advertising content
Sudhir, K.
;
Roy, Subroto
;
Cherian, Mathew
-
2014
Persistent link: https://www.econbiz.de/10010257327
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