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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~person:"Kliatchko, Jerry G."
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International journal of advertising : the quarterly review of marketing communications
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Twenty years of IMC : a study of CEO and CMO perspectives in the Asia-Pacific region
Kliatchko, Jerry G.
;
Schultz, Don E.
- In:
International journal of advertising : the quarterly …
33
(
2014
)
2
,
pp. 373-390
Persistent link: https://www.econbiz.de/10010362876
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