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~isPartOf:"Série des documents de travail / Centre de Recherche en Économie et Statistique"
~isPartOf:"A master class in brand planning : the timeless works of Stephen King"
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13
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King, Stephen
10
Gabszewicz, Jean Jaskold
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Laussel, Didier
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Sonnac, Nathalie
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Série des documents de travail / Centre de Recherche en Économie et Statistique
A master class in brand planning : the timeless works of Stephen King
Journal of advertising research
22
Journal of historical research in marketing
17
Global advertising practice in a borderless world
14
Journal of advertising : official publication of the American Academy of Advertising
14
Journal of advertising
12
International journal of advertising : the quarterly review of marketing communications
11
Journal of marketing communications
10
SpringerLink / Bücher
10
Women in PR history
9
Advertising in developing and emerging countries : the economic, political and social context
8
European journal of marketing : EJM
8
The advertising handbook
8
The Routledge companion to advertising and promotional culture
7
Working paper / National Bureau of Economic Research, Inc.
7
NBER working paper series
6
Academy of Management journal : AMJ
5
American journal of agricultural economics
5
Journal of business research : JBR
5
The service industries journal
5
Handbuch der Marktforschung
4
International business review : the official journal of the European International Business Academy
4
Journal of current issues and research in advertising
4
Journal of current issues and research in advertising : JCIRA
4
Journal of marketing research : JMR
4
Journal of promotion management : JPM
4
Management science : journal of the Institute for Operations Research and the Management Sciences
4
NBER Working Paper
4
The history of advertising
4
Working paper series
4
Applied economics
3
Brand Planning : starke Strategien für Marken und Kampagnen
3
CESifo working papers
3
CORE discussion paper : DP
3
Enterprise & society : the international journal of business history
3
Europäische Hochschulschriften / 5
3
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
International journal of marketing : IJM ; formerly Der Markt
3
JMM : the international journal on media management
3
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1
The anatomy of account planning
King, Stephen
- In:
A master class in brand planning : the timeless works …
,
(pp. 7-11)
.
2007
Persistent link: https://www.econbiz.de/10003578117
Saved in:
2
The origins of account planning
Treasure, John
- In:
A master class in brand planning : the timeless works …
,
(pp. 13-17)
.
2007
Persistent link: https://www.econbiz.de/10003578194
Saved in:
3
How I started account planning in agencies
Pollitt, Stanley
- In:
A master class in brand planning : the timeless works …
,
(pp. 19-22)
.
2007
Persistent link: https://www.econbiz.de/10003578196
Saved in:
4
Advertising : art and science
King, Stephen
- In:
A master class in brand planning : the timeless works …
,
(pp. 45-58)
.
2007
Persistent link: https://www.econbiz.de/10003578201
Saved in:
5
Strategic development of brands
King, Stephen
- In:
A master class in brand planning : the timeless works …
,
(pp. 63-67)
.
2007
Persistent link: https://www.econbiz.de/10003578202
Saved in:
6
Improving advertising decisions
King, Stephen
- In:
A master class in brand planning : the timeless works …
,
(pp. 73-86)
.
2007
Persistent link: https://www.econbiz.de/10003578204
Saved in:
7
Inter-media decisions : implications for agency structure
King, Stephen
- In:
A master class in brand planning : the timeless works …
,
(pp. 91-104)
.
2007
Persistent link: https://www.econbiz.de/10003578206
Saved in:
8
What can pre-testing do?
King, Stephen
- In:
A master class in brand planning : the timeless works …
,
(pp. 111-117)
.
2007
Persistent link: https://www.econbiz.de/10003578208
Saved in:
9
JWT's debt to Stephen King
Murphy, Guy
- In:
A master class in brand planning : the timeless works …
,
(pp. 139-140)
.
2007
Persistent link: https://www.econbiz.de/10003578215
Saved in:
10
JWT engagement planning in China : the art of idea management
Doctoroff, Tom
- In:
A master class in brand planning : the timeless works …
,
(pp. 153-158)
.
2007
Persistent link: https://www.econbiz.de/10003578219
Saved in:
11
Setting advertising budgets for lasting effects
King, Stephen
- In:
A master class in brand planning : the timeless works …
,
(pp. 163-171)
.
2007
Persistent link: https://www.econbiz.de/10003578223
Saved in:
12
Can research evaluate the creative content of advertising?
King, Stephen
- In:
A master class in brand planning : the timeless works …
,
(pp. 179-193)
.
2007
Persistent link: https://www.econbiz.de/10003578232
Saved in:
13
Advertising research for new brands
King, Stephen
- In:
A master class in brand planning : the timeless works …
,
(pp. 199-208)
.
2007
Persistent link: https://www.econbiz.de/10003578237
Saved in:
14
Applying research to decision making
King, Stephen
- In:
A master class in brand planning : the timeless works …
,
(pp. 213-225)
.
2007
Persistent link: https://www.econbiz.de/10003578352
Saved in:
15
Two-sided network effects and competition : an application to media industries
Ferrando Yáñez, Jorge Andrés
;
Gabszewicz, Jean Jaskold
; …
-
2004
Persistent link: https://www.econbiz.de/10002170635
Saved in:
16
Network effects in the press and advertising industries
Gabszewicz, Jean Jaskold
;
Laussel, Didier
;
Sonnac, Nathalie
-
2002
Persistent link: https://www.econbiz.de/10001771883
Saved in:
17
Concentration in the press industry and the theory of the "circulation spiral"
Gabszewicz, Jean Jaskold
;
Laussel, Didier
;
Sonnac, Nathalie
-
2002
Persistent link: https://www.econbiz.de/10001771884
Saved in:
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