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subject:"Werbewirtschaft"
~person:"King, Stephen"
~person:"Hackley, Christopher E."
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Werbewirtschaft
Advertising industry
14
Advertising planning
9
Werbeplanung
9
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7
Markenartikel
7
Advertising effects
6
Werbewirkung
6
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King, Stephen
Hackley, Christopher E.
Silk, Alvin J.
26
Berndt, Ernst R.
18
Nöcker, Ralf
11
Crawford, Robert
10
Koslow, Scott
10
Jullien, Bruno
8
Windels, Kasey
7
Arzaghi, Mohammad
6
Bruhn, Manfred
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6
Haritchabalet, Carole
6
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6
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6
Knuth, Ingo
6
Sasser, Sheila L.
6
Bultez, Alain V.
5
Davis, James C.
5
Gabszewicz, Jean Jaskold
5
Jones, John Philip
5
Kilgour, Mark
5
King, Charles
5
Laussel, Didier
5
Naert, Philippe Antoine
5
Nickel, Volker
5
Sinclair, John
5
Sonnac, Nathalie
5
Thiel, Joachim
5
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4
Botzenhardt, Florian
4
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4
Kloss, Ingomar
4
Laurie, Sally
4
Mathios, Alan D.
4
Mortimer, Kathleen
4
Patwardhan, Padmini
4
Pepels, Werner
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A master class in brand planning : the timeless works of Stephen King
10
Journal of advertising
1
Remaking management : between global and local
1
SAGE library in marketing
1
Theoretical and empirical perspectives in critical marketing studies
1
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ECONIS (ZBW)
14
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1
Control, knowledge, and persuasive power in advertising creativity : an ethnographic practice theory approach
Ghaffari, Mahsa
;
Hackley, Christopher E.
;
Lee, Zoe
- In:
Journal of advertising
48
(
2019
)
2
,
pp. 242-249
Persistent link: https://www.econbiz.de/10012201428
Saved in:
2
Advertising management
Hackley, Christopher E.
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003938495
Saved in:
3
The panoptic role of advertising agencies in the production of consumer culture
Hackley, Christopher E.
-
2009
Persistent link: https://www.econbiz.de/10003832546
Saved in:
4
Comparative management practices in international advertising agencies in the United Kingdom, Thailand and the United States
Hackley, Christopher E.
;
Tiwsakul, Amy Rungpaka
- In:
Remaking management : between global and local
,
(pp. 380-403)
.
2008
Persistent link: https://www.econbiz.de/10003691110
Saved in:
5
The anatomy of account planning
King, Stephen
- In:
A master class in brand planning : the timeless works …
,
(pp. 7-11)
.
2007
Persistent link: https://www.econbiz.de/10003578117
Saved in:
6
Advertising : art and science
King, Stephen
- In:
A master class in brand planning : the timeless works …
,
(pp. 45-58)
.
2007
Persistent link: https://www.econbiz.de/10003578201
Saved in:
7
Strategic development of brands
King, Stephen
- In:
A master class in brand planning : the timeless works …
,
(pp. 63-67)
.
2007
Persistent link: https://www.econbiz.de/10003578202
Saved in:
8
Improving advertising decisions
King, Stephen
- In:
A master class in brand planning : the timeless works …
,
(pp. 73-86)
.
2007
Persistent link: https://www.econbiz.de/10003578204
Saved in:
9
Inter-media decisions : implications for agency structure
King, Stephen
- In:
A master class in brand planning : the timeless works …
,
(pp. 91-104)
.
2007
Persistent link: https://www.econbiz.de/10003578206
Saved in:
10
What can pre-testing do?
King, Stephen
- In:
A master class in brand planning : the timeless works …
,
(pp. 111-117)
.
2007
Persistent link: https://www.econbiz.de/10003578208
Saved in:
11
Setting advertising budgets for lasting effects
King, Stephen
- In:
A master class in brand planning : the timeless works …
,
(pp. 163-171)
.
2007
Persistent link: https://www.econbiz.de/10003578223
Saved in:
12
Can research evaluate the creative content of advertising?
King, Stephen
- In:
A master class in brand planning : the timeless works …
,
(pp. 179-193)
.
2007
Persistent link: https://www.econbiz.de/10003578232
Saved in:
13
Advertising research for new brands
King, Stephen
- In:
A master class in brand planning : the timeless works …
,
(pp. 199-208)
.
2007
Persistent link: https://www.econbiz.de/10003578237
Saved in:
14
Applying research to decision making
King, Stephen
- In:
A master class in brand planning : the timeless works …
,
(pp. 213-225)
.
2007
Persistent link: https://www.econbiz.de/10003578352
Saved in:
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