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~isPartOf:"Journal of advertising research"
~person:"Keller, Ed"
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Keller, Ed
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How measuring consumer conversations can reveal advertising performance
Fay, Brad
;
Keller, Ed
;
Larkin, Rick
- In:
Journal of advertising research
59
(
2019
)
4
,
pp. 433-439
Persistent link: https://www.econbiz.de/10012159855
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2
The role of advertising in word of mouth
Keller, Ed
;
Fay, Brad
- In:
Journal of advertising research
49
(
2009
)
2
,
pp. 154-158
Persistent link: https://www.econbiz.de/10003860521
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