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~isPartOf:"Journal of advertising research"
~subject:"Markenimage"
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Markenimage
Werbung
228
Advertising
203
Advertising effects
89
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89
Consumer behaviour
60
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27
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Al-Shuaili, Ahmed Hamed
1
Andreini, Daniela
1
Baxter, Stacey M.
1
Centeno, Dave D. G.
1
Dahlén, Micael
1
Fetscherin, Marc
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Ilicic, Jasmina
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Keh, Hean Tat
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Journal of advertising research
Journal of business research : JBR
21
Journal of marketing communications
20
International journal of advertising : the quarterly review of marketing communications
16
International journal of advertising : the review of marketing communications
15
Journal of promotion management : JPM
12
Journal of advertising : official publication of the American Academy of Advertising
9
The journal of product & brand management
9
International journal of internet marketing and advertising : IJIMA
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of promotion management : innovations in planning and applied research
6
Asia Pacific journal of marketing and logistics
5
European journal of marketing : EJM
5
Journal of current issues and research in advertising : JCIRA
5
Marketing : ZFP ; journal of research and management
5
Psychology & marketing
5
The journal of consumer marketing
5
Journal of advertising
4
Journal of international consumer marketing
4
International journal of consumer studies
3
International journal of hospitality management
3
Journal of Islamic marketing
3
Journal of consumer marketing
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of euromarketing
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Journal of retailing and consumer services
3
Journal of travel and tourism marketing
3
Marketing intelligence & planning
3
Marketing letters : a journal of research in marketing
3
Vision : the journal of business perspective
3
Asian Academy of Management journal : AAMJ
2
EuroMed journal of business
2
Gabler Edition Wissenschaft / Marken- und Produktmanagement
2
International business and economics research journal
2
International journal of business excellence : IJBEX
2
International journal of electronic marketing and retailing : IJEMR
2
International journal of sports marketing & sponsorship
2
International journal of technology marketing : IJTMkt
2
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ECONIS (ZBW)
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1
Who needs highly creative advertising? : how brand familiarity moderates creativity's influence on attention, affect, and memory
Al-Shuaili, Ahmed Hamed
;
Koslow, Scott
;
Kilgour, Mark
- In:
Journal of advertising research
63
(
2023
)
3
,
pp. 236-252
Persistent link: https://www.econbiz.de/10014375181
Saved in:
2
The importance of engagement in brand heritage advertising : how feeling close to a brand can increase willingness to pay more
Scarpi, Daniele
- In:
Journal of advertising research
61
(
2021
)
3
,
pp. 334-345
Persistent link: https://www.econbiz.de/10012656854
Saved in:
3
How the brand-endorser origin shapes brand attitudes and purchase intentions : assessing ethnocentric versus xenocentric mindsets and their impact on messaging persuasion
Centeno, Dave D. G.
- In:
Journal of advertising research
61
(
2021
)
4
,
pp. 414-435
Persistent link: https://www.econbiz.de/10012813777
Saved in:
4
How a CEO's personality, performance, and leadership predict advertising credibility : conceptualizing and measuring CEO brand image
Andreini, Daniela
;
Fetscherin, Marc
;
Zarantonello, Lia
- In:
Journal of advertising research
61
(
2021
)
1
,
pp. 110-124
Persistent link: https://www.econbiz.de/10012533690
Saved in:
5
How a smile can make a difference : enhancing the persuasive appeal of celebrity endorsers : boosting consumer perceptions of celebrity genuineness through the use of a "Duchenne s...
Ilicic, Jasmina
;
Kulczynski, Alicia
;
Baxter, Stacey M.
- In:
Journal of advertising research
58
(
2018
)
1
,
pp. 51-64
Persistent link: https://www.econbiz.de/10011875516
Saved in:
6
Event-marketing and advertising expenditures : the differential effects on brand value and company revenue
Liu, Lei
;
Zhang, Jin
;
Keh, Hean Tat
- In:
Journal of advertising research
58
(
2018
)
4
,
pp. 464-475
Persistent link: https://www.econbiz.de/10011966630
Saved in:
7
How does brand marketing work in advertising?
Precourt, Geoffrey
- In:
Journal of advertising research
55
(
2015
)
3
,
pp. 230-231
Persistent link: https://www.econbiz.de/10011397032
Saved in:
8
Why the marketer's view matters as much as the message
Dahlén, Micael
;
Rosengren, Sara
;
Smith, Edith
- In:
Journal of advertising research
54
(
2014
)
3
,
pp. 304-312
Persistent link: https://www.econbiz.de/10010419818
Saved in:
9
When do advertising parodies hurt? : the power of humor and credibility in viral spoof advertisements
Sabri, Ouidade
;
Michel, Géraldine
- In:
Journal of advertising research
54
(
2014
)
2
,
pp. 233-247
Persistent link: https://www.econbiz.de/10010383777
Saved in:
10
Are you in good hands? : slogan recall ; what really matters
Kohli, Chiranjeev
;
Thomas, Sunil
;
Suri, Rajneesh
- In:
Journal of advertising research
53
(
2013
)
1
,
pp. 31-42
Persistent link: https://www.econbiz.de/10009745874
Saved in:
11
Lifting the productivity of TV advertising : nothing matters more than the brand ; nothing
Romaniuk, Jenni
- In:
Journal of advertising research
52
(
2012
)
2
,
pp. 146-148
Persistent link: https://www.econbiz.de/10009618402
Saved in:
12
The impact of celebrity-product incongruence on the effectiveness of product endorsement
Lee, Jung-gyo
;
Thorson, Esther
- In:
Journal of advertising research
48
(
2008
)
3
,
pp. 433-449
Persistent link: https://www.econbiz.de/10003768851
Saved in:
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