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~type_genre:"Nachschlagewerk"
~subject:"Betriebswirtschaftslehre"
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Dictionary of marketing & advertising
Baker, Michael John
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1990
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2. ed
Persistent link: https://www.econbiz.de/10000806150
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International dictionary of marketing and communication
Jefkins, Frank W.
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1987
Persistent link: https://www.econbiz.de/10013480631
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