//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~type_genre:"Nachschlagewerk"
~subject:"Konsumentenverhalten"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Werbung"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Konsumentenverhalten
Advertising
19
Werbung
19
Marketing
11
Management
6
Deutschland
5
Germany
5
Market research
4
Marktforschung
4
Marketing management
3
Marketingmanagement
3
Media effect
3
Medienwirkung
3
Betriebswirtschaftslehre
2
Business economics
2
Deutsch
2
Englisch
2
Kommunikationspolitik
2
Public relations
2
Theorie
2
Theory
2
Öffentlichkeitsarbeit
2
Advertising industry
1
Communication
1
Consumer behaviour
1
Englisch (Sprache)
1
English (Language)
1
German
1
Großbritannien
1
Kommunikation
1
Sales promotion
1
USA
1
United Kingdom
1
United States
1
Verkaufsförderung
1
Werbesprache
1
Werbewirtschaft
1
more ...
less ...
Type of publication
All
Book / Working Paper
1
Type of publication (narrower categories)
All
Nachschlagewerk
Article in journal
2,009
Aufsatz in Zeitschrift
2,009
Graue Literatur
125
Non-commercial literature
125
Working Paper
104
Arbeitspapier
99
Aufsatz im Buch
80
Book section
80
Hochschulschrift
53
Thesis
39
Collection of articles of several authors
38
Sammelwerk
38
Konferenzschrift
22
Aufsatzsammlung
20
Conference paper
14
Konferenzbeitrag
14
Conference proceedings
11
Bibliografie enthalten
10
Bibliography included
10
Lehrbuch
9
Textbook
8
Market information
6
Marktinformation
6
Case study
5
Collection of articles written by one author
5
Fallstudie
5
Sammlung
5
Reprint
4
Bibliografie
3
Festschrift
2
Guidebook
2
Ratgeber
2
Book review
1
Doctoral Thesis
1
Fallstudiensammlung
1
Glossar enthalten
1
Glossary included
1
Mehrbändiges Werk
1
Mikroform
1
Multi-volume publication
1
more ...
less ...
Language
All
German
1
Author
All
Koschnick, Wolfgang J.
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Standard-Lexikon für Markt- und Konsumforschung
Koschnick, Wolfgang J.
-
1995
Persistent link: https://www.econbiz.de/10000912158
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->