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Advertising
34
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15
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Journal of business ethics : JOBE
Journal of advertising research
202
International journal of advertising : the review of marketing communications
191
International journal of advertising : the quarterly review of marketing communications
182
Journal of advertising : official publication of the American Academy of Advertising
170
Journal of advertising
157
Journal of business research : JBR
152
Journal of marketing communications
144
Journal of promotion management : JPM
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
82
Journal of historical research in marketing
69
Management science : journal of the Institute for Operations Research and the Management Sciences
67
Journal of promotion management : innovations in planning and applied research
64
European journal of marketing : EJM
62
European journal of operational research : EJOR
60
Journal of retailing and consumer services
57
International journal of internet marketing and advertising : IJIMA
53
International journal of industrial organization
52
Journal of current issues and research in advertising : JCIRA
51
Health marketing quarterly
49
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
49
Psychology & marketing
49
Journal of current issues and research in advertising
45
Journal of marketing research : JMR
45
Journal of marketing
40
Young consumers : insight and ideas for responsible marketers
35
Marketing letters : a journal of research in marketing
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Journal of global marketing
32
Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Economics letters
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Journal of international consumer marketing
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Marketing : ZFP ; journal of research and management
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Applied economics
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Information economics and policy : IEP
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American journal of agricultural economics
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Journal of macromarketing : examining the interactions among markets, marketing, and society
23
Quantitative marketing and economics : QME
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Asia Pacific journal of marketing and logistics
22
International journal of consumer studies
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ECONIS (ZBW)
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1
Perceived ethical leadership affects customer purchasing intentions beyond ethical marketing in advertising due to moral identity self-congruence concerns
Quaquebeke, Niels van
;
Becker, Jan U.
;
Goretzki, Niko
; …
- In:
Journal of business ethics : JOBE
156
(
2019
)
2
,
pp. 357-376
Persistent link: https://www.econbiz.de/10012017531
Saved in:
2
The imaginary intrasexual competition : advertisements featuring provocative female models trigger women to engage in indirect aggression
Borau, Sylvie
;
Bonnefon, Jean-François
- In:
Journal of business ethics : JOBE
157
(
2019
)
1
,
pp. 45-63
Persistent link: https://www.econbiz.de/10012030611
Saved in:
3
Exploring perceptions of advertising ethics : an informant-derived approach
Shabbir, Haseeb Ahmed
;
Maalouf, Hala
;
Griessmair, Michele
; …
- In:
Journal of business ethics : JOBE
159
(
2019
)
3
,
pp. 727-744
Persistent link: https://www.econbiz.de/10012108974
Saved in:
4
Is child advertising inherently unfair?
Rowthorn, David
- In:
Journal of business ethics : JOBE
158
(
2019
)
3
,
pp. 603-615
Persistent link: https://www.econbiz.de/10012058486
Saved in:
5
Does deceptive marketing pay? : the evolution of consumer sentiment surrounding a pseudo-product-harm crisis
Song, Reo
;
Kim, Ho
;
Lee, Gene Moo
;
Jang, Sungha
- In:
Journal of business ethics : JOBE
158
(
2019
)
3
,
pp. 743-761
Persistent link: https://www.econbiz.de/10012058546
Saved in:
6
The self-deceived consumer : women’s emotional and attitudinal reactions to the airbrushed thin ideal in the absence versus presence of disclaimers
Borau, Sylvie
;
Nepomuceno, Marcelo Vinhal
- In:
Journal of business ethics : JOBE
154
(
2019
)
2
,
pp. 325-340
Persistent link: https://www.econbiz.de/10011988975
Saved in:
7
Autocontrol : a critical study of achievements and challenges in the pursuit of ethical advertising through an advertising self-regulation system
Feenstra, Ramón A.
;
Esteban, Elsa González
- In:
Journal of business ethics : JOBE
154
(
2019
)
2
,
pp. 341-354
Persistent link: https://www.econbiz.de/10011988983
Saved in:
8
Straight from the source? : media framing of creative crowd labor and resultant ethical concerns
Sheehan, Kim Bartel
;
Pittman, Matthew
- In:
Journal of business ethics : JOBE
154
(
2019
)
2
,
pp. 575-585
Persistent link: https://www.econbiz.de/10011989082
Saved in:
9
Seize the day or save the world? : the importance of ethical claims and product nature congruity
Herédia-Colaço, Vera
;
Vale, Rita Coelho do
- In:
Journal of business ethics : JOBE
152
(
2018
)
3
,
pp. 783-801
Persistent link: https://www.econbiz.de/10011927221
Saved in:
10
Irrational advertising and moral autonomy
Villarán, Alonso
- In:
Journal of business ethics : JOBE
144
(
2017
)
3
,
pp. 479-490
Persistent link: https://www.econbiz.de/10011757465
Saved in:
11
Can sinful firms benefit from advertising their CSR efforts? : adverse effect of advertising sinful firms' CSR engagements on firm performance
Oh, Hannah
;
Bae, John
;
Kim, Sang-Joon
- In:
Journal of business ethics : JOBE
143
(
2017
)
4
,
pp. 643-663
Persistent link: https://www.econbiz.de/10011755387
Saved in:
12
Does viral communication context increase the harmfulness of controversial taboo advertising?
Sabri, Ouidade
- In:
Journal of business ethics : JOBE
141
(
2017
)
2
,
pp. 235-247
Persistent link: https://www.econbiz.de/10011701132
Saved in:
13
Controversial advert perceptions in SNS advertising : the role of ethical judgement and religious commitment
Kadić-Maglajlić, Selma
;
Arslanagić-Kalajdz̆ić, Maja
; …
- In:
Journal of business ethics : JOBE
141
(
2017
)
2
,
pp. 249-265
Persistent link: https://www.econbiz.de/10011701135
Saved in:
14
Developing measurement scales of organizational and issue legitimacy : a case of direct-to-consumer advertising in the pharmaceutical industry
Chung, Jee Young
;
Berger, Bruce K.
;
DeCoster, Jamie
- In:
Journal of business ethics : JOBE
137
(
2016
)
2
,
pp. 405-413
Persistent link: https://www.econbiz.de/10011543637
Saved in:
15
Eco-labeled products : trends or tools for sustainability strategies?
De Chiara, Alessandra
- In:
Journal of business ethics : JOBE
137
(
2016
)
1
,
pp. 161-172
Persistent link: https://www.econbiz.de/10011538412
Saved in:
16
Tugging on heartstrings : shopping orientation, mindset, and consumer responses to cause-related marketing
Chang, Chun-Tuan
;
Cheng, Zhao-Hong
- In:
Journal of business ethics : JOBE
127
(
2015
)
2
,
pp. 337-350
Persistent link: https://www.econbiz.de/10010493871
Saved in:
17
Disentangling the effects of perceived deception and anticipated harm on consumer responses to deceptive advertising
Xie, Guang-Xin
;
Madrigal, Robert
;
Boush, David M.
- In:
Journal of business ethics : JOBE
129
(
2015
)
2
,
pp. 281-293
Persistent link: https://www.econbiz.de/10011290862
Saved in:
18
Is publicity always better than advertising? : the role of brand reputation in communicating corporate social responsibility
Skard, Siv
;
Thorbjørnsen, Helge
- In:
Journal of business ethics : JOBE
124
(
2014
)
1
,
pp. 149-160
Persistent link: https://www.econbiz.de/10010424756
Saved in:
19
Perceived greenwashing : the interactive effects of green advertising and corporate environmental performance on consumer reactions
Nyilasy, Gergely
;
Gangadharbatla, Harsha
;
Paladino, Angela
- In:
Journal of business ethics : JOBE
125
(
2014
)
4
,
pp. 693-707
Persistent link: https://www.econbiz.de/10010442271
Saved in:
20
The spell of green : can frontal EEG activations identify green consumers?
Lee, Eun-ju
;
Kwon, Gusang
;
Shin, Hyun Jun
;
Yang, Seungeun
; …
- In:
Journal of business ethics : JOBE
122
(
2014
)
3
,
pp. 511-521
Persistent link: https://www.econbiz.de/10010381886
Saved in:
21
Deconstructing subtle racist imagery in television ads
Shabbir, Haseeb A.
;
Hyman, Michael R.
;
Reast, Jon
; …
- In:
Journal of business ethics : JOBE
123
(
2014
)
3
,
pp. 421-436
Persistent link: https://www.econbiz.de/10010409856
Saved in:
22
The media and their advertisers : exploring ethical dilemmas in product coverage decisions
Rinallo, Diego
;
Basuroy, Suman
;
Wu, Ruhai
;
Jeon, Hyo Jin
- In:
Journal of business ethics : JOBE
114
(
2013
)
3
,
pp. 425-441
Persistent link: https://www.econbiz.de/10009772882
Saved in:
23
The influence of religiosity on consumer ethical judgments and responses toward sexual appeals
Putrevu, Sanjay
;
Swimberghek, Krist
- In:
Journal of business ethics : JOBE
115
(
2013
)
2
,
pp. 351-365
Persistent link: https://www.econbiz.de/10009788036
Saved in:
24
Advertisement disclaimer speed and corporate social responsibility : "costs" to consumer comprehension and effects on brand trust and purchase entention
Herbst, Kenneth C.
;
Hannah, Sean T.
;
Allan, David
- In:
Journal of business ethics : JOBE
117
(
2013
)
2
,
pp. 297-311
Persistent link: https://www.econbiz.de/10010231773
Saved in:
25
Gap (RED) : social responsibility campaign or window dressing?
Amazeen, Michelle
- In:
Journal of business ethics : JOBE
99
(
2011
)
2
,
pp. 167-182
Persistent link: https://www.econbiz.de/10008990595
Saved in:
26
Corporate philanthropic giving, advertising intensity, and industry competition level
Zhang, Ran
;
Zhu, Jigao
;
Yue, Heng
;
Zhu, Chunyan
- In:
Journal of business ethics : JOBE
94
(
2010
)
1
,
pp. 39-52
Persistent link: https://www.econbiz.de/10003986102
Saved in:
27
The ethics of food advertising targeted toward children : parental viewpoint
Bakir, Aysen
;
Vitell, Scott J.
- In:
Journal of business ethics : JOBE
91
(
2010
)
2
,
pp. 299-311
Persistent link: https://www.econbiz.de/10003958491
Saved in:
28
Responsible ads: a workable ideal
Hyman, M.
- In:
Journal of business ethics : JOBE
87
(
2009
)
2
,
pp. 199-210
Persistent link: https://www.econbiz.de/10003864374
Saved in:
29
The ethics of branding in the age of ubiquitous media : insights from Catholic social teaching
Caccamo, James F.
- In:
Journal of business ethics : JOBE
90
(
2009
),
pp. 301-313
Persistent link: https://www.econbiz.de/10008647234
Saved in:
30
Comparing society’s awareness of women : media-portrayed idealized images and physical attractiveness
Lin, Chyong-ling
;
Yeh, Jin-tsann
- In:
Journal of business ethics : JOBE
90
(
2009
)
1
,
pp. 61-79
Persistent link: https://www.econbiz.de/10003928913
Saved in:
31
Addressing the advertising of controversial products in China : an empirical approach
Fam, Kim Shyan
;
Waller, David S.
;
Yang, Zhilin
- In:
Journal of business ethics : JOBE
88
(
2009
),
pp. 43-58
Persistent link: https://www.econbiz.de/10003906565
Saved in:
32
Boycott basics : moral guidelines for corporate decision making
Stoll, Mary Lyn
- In:
Journal of business ethics : JOBE
84
(
2009
),
pp. 3-10
Persistent link: https://www.econbiz.de/10003818000
Saved in:
33
Meet the parents : a parents' perspective on product placement in children's films
Hudson, Simon
;
Hudson, David
;
Peloza, John
- In:
Journal of business ethics : JOBE
80
(
2008
)
2
,
pp. 289-304
Persistent link: https://www.econbiz.de/10003732252
Saved in:
34
The making of self and world in advertising
Waide, John
- In:
Journal of business ethics : JOBE
6
(
1987
)
2
,
pp. 73-79
Persistent link: https://www.econbiz.de/10001029732
Saved in:
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