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Advertising
53
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9
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Anderson, Simon P.
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Fluet, Claude
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Kind, Hans Jarle
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Moraga-González, José Luis
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1
Bagwell, Kyle
1
Baye, Michael R.
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International journal of industrial organization
Journal of advertising research
234
International journal of advertising : the review of marketing communications
210
Journal of advertising
185
International journal of advertising : the quarterly review of marketing communications
182
Journal of advertising : official publication of the American Academy of Advertising
170
Journal of business research : JBR
167
Journal of marketing communications
146
Journal of promotion management : JPM
82
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
82
Management science : journal of the Institute for Operations Research and the Management Sciences
81
Journal of marketing
74
European journal of operational research : EJOR
73
Journal of historical research in marketing
70
European journal of marketing : EJM
66
Journal of promotion management : innovations in planning and applied research
66
Journal of marketing research : JMR
62
International journal of internet marketing and advertising : IJIMA
58
Journal of retailing and consumer services
57
Jahrbuch der Absatz- und Verbrauchsforschung
55
NBER working paper series
54
Psychology & marketing
53
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
52
Journal of current issues and research in advertising : JCIRA
51
SpringerLink / Bücher
50
Health marketing quarterly
49
Journal of current issues and research in advertising
45
NBER Working Paper
45
Marketing : ZFP ; journal of research and management
42
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
42
Working paper / National Bureau of Economic Research, Inc.
41
Markenartikel : das Magazin für Markenführung
39
Young consumers : insight and ideas for responsible marketers
37
Journal of business ethics : JOBE
35
Marketing letters : a journal of research in marketing
34
Journal of global marketing
33
Advertising theory
31
CESifo working papers
31
Journal of consumer research : JCR ; an interdisciplinary bimonthly
31
Esomar congress
30
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ECONIS (ZBW)
53
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1
Deceptive advertising, regulation and naive consumers
Gupta, Aastha
- In:
International journal of industrial organization
91
(
2023
),
pp. 1-24
Persistent link: https://www.econbiz.de/10014543794
Saved in:
2
Pricing, advertising, and endogenous consideration of an "insistent" product
Landry, Peter
- In:
International journal of industrial organization
80
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013206712
Saved in:
3
Informative advertising in monopolistically competitive markets
Creane, Anthony
;
Manduchi, Agostino
- In:
International journal of industrial organization
83
(
2022
),
pp. 1-30
Persistent link: https://www.econbiz.de/10013411159
Saved in:
4
Simulating media platform mergers
Ivaldi, Marc
;
Zhang, Jiekai
- In:
International journal of industrial organization
79
(
2021
),
pp. 1-18
Persistent link: https://www.econbiz.de/10012888268
Saved in:
5
Price effects of search advertising restrictions
Svitak, Jan
;
Tichem, Jan
;
Haasbeek, Stefan
- In:
International journal of industrial organization
77
(
2021
),
pp. 1-23
Persistent link: https://www.econbiz.de/10012806941
Saved in:
6
Personalized pricing and advertising : who are the winners?
Esteves, Rosa-Branca
;
Resende, Joana
- In:
International journal of industrial organization
63
(
2019
),
pp. 239-282
Persistent link: https://www.econbiz.de/10012320574
Saved in:
7
Advertising, industry innovation, and entry deterrence
Qi, Shi
- In:
International journal of industrial organization
65
(
2019
),
pp. 30-50
Persistent link: https://www.econbiz.de/10012321125
Saved in:
8
The effect of retail competition on relationship-specific investments : evidence from new car advertising
Murry, Charles
- In:
International journal of industrial organization
59
(
2018
),
pp. 253-281
Persistent link: https://www.econbiz.de/10012103346
Saved in:
9
Advertising as signal jamming
Grunewald, Andreas
;
Kräkel, Matthias
- In:
International journal of industrial organization
55
(
2017
),
pp. 91-113
Persistent link: https://www.econbiz.de/10011804804
Saved in:
10
Inter-firm price coordination in a two-sided market
Kind, Hans Jarle
;
Nilssen, Tore
;
Sørgard, Lars
- In:
International journal of industrial organization
44
(
2016
),
pp. 101-112
Persistent link: https://www.econbiz.de/10011650825
Saved in:
11
Competitive provision of tune-ins under common private information
Celik, Levent
- In:
International journal of industrial organization
44
(
2016
),
pp. 113-122
Persistent link: https://www.econbiz.de/10011650826
Saved in:
12
Net Neutrality and internet fragmentation : the role of online advertising
D'Annunzio, Anna
;
Russo, Antonio
- In:
International journal of industrial organization
43
(
2015
),
pp. 30-47
Persistent link: https://www.econbiz.de/10011488653
Saved in:
13
Search diversion and platform competition
Hagiu, Andrei
;
Jullien, Bruno
- In:
International journal of industrial organization
33
(
2014
),
pp. 48-60
Persistent link: https://www.econbiz.de/10010462847
Saved in:
14
Incentives through consumer learning about tastes
Schumacher, Heiner
- In:
International journal of industrial organization
37
(
2014
),
pp. 170-177
Persistent link: https://www.econbiz.de/10011292555
Saved in:
15
Advertising expenditure and consumer prices
Rauch, Ferdinand
- In:
International journal of industrial organization
31
(
2013
)
4
,
pp. 331-341
Persistent link: https://www.econbiz.de/10009773873
Saved in:
16
Contest functions : theoretical foundations and issues in estimation
Hao, Jia
;
Skaperdas, Stergios
;
Vaidya, Samarth
- In:
International journal of industrial organization
31
(
2013
)
3
,
pp. 211-222
Persistent link: https://www.econbiz.de/10009775040
Saved in:
17
Informing the uninformed : how drug advertising affects check-up visits
Hosken, Daniel S.
;
Wendling, Brett
- In:
International journal of industrial organization
31
(
2013
)
2
,
pp. 181-194
Persistent link: https://www.econbiz.de/10009732779
Saved in:
18
Direct-to-consumer advertising and consumer welfare
Jayawardhana, Jayani
- In:
International journal of industrial organization
31
(
2013
)
2
,
pp. 164-180
Persistent link: https://www.econbiz.de/10009732781
Saved in:
19
Information content of advertising : empirical evidence from the OTC analgesic industry
Anderson, Simon P.
;
Ciliberto, Federico
;
Liaukonyte, Jura
- In:
International journal of industrial organization
31
(
2013
)
5
,
pp. 355-367
Persistent link: https://www.econbiz.de/10010247710
Saved in:
20
Commercial software, adware, and consumer privacy
Spiegel, Yossi
- In:
International journal of industrial organization
31
(
2013
)
6
,
pp. 702-713
Persistent link: https://www.econbiz.de/10010257879
Saved in:
21
Platform competition for advertisers and users in media markets
Reisinger, Markus
- In:
International journal of industrial organization
30
(
2012
)
2
,
pp. 243-252
Persistent link: https://www.econbiz.de/10009550232
Saved in:
22
Non-comparartive versus comparative advertising of quality
Emons, Winand
;
Fluet, Claude
- In:
International journal of industrial organization
30
(
2012
)
4
,
pp. 352-360
Persistent link: https://www.econbiz.de/10009658197
Saved in:
23
The economics of advertising and privacy
Tucker, Catherine
- In:
International journal of industrial organization
30
(
2012
)
3
,
pp. 326-329
Persistent link: https://www.econbiz.de/10009658211
Saved in:
24
Media market concentration, advertising levels, and ad prices
Anderson, Simon P.
;
Foros, Øystein
;
Kind, Hans Jarle
; …
- In:
International journal of industrial organization
30
(
2012
)
3
,
pp. 321-325
Persistent link: https://www.econbiz.de/10009658212
Saved in:
25
Is targeted advertising always beneficial?
Ben Elhadj-Ben Brahim, Nada
;
Lahmandi-Ayed, Rim
; …
- In:
International journal of industrial organization
29
(
2011
)
6
,
pp. 678-689
Persistent link: https://www.econbiz.de/10009375204
Saved in:
26
Do media consumers really dislike advertising? : an empirical assessment of the role of advertising in print media markets
Kaiser, Ulrich
;
Song, Minjae
- In:
International journal of industrial organization
27
(
2009
)
2
,
pp. 292-301
Persistent link: https://www.econbiz.de/10003836391
Saved in:
27
Informative advertising in differentiated oligopoly markets
Hamilton, Stephen F.
- In:
International journal of industrial organization
27
(
2009
)
1
,
pp. 60-69
Persistent link: https://www.econbiz.de/10003812995
Saved in:
28
Segmentation, advertising and prices
Galeotti, Andrea
;
Moraga-González, José Luis
- In:
International journal of industrial organization
26
(
2008
)
5
,
pp. 1106-1119
Persistent link: https://www.econbiz.de/10003763950
Saved in:
29
On informative advertising and product differentiation
Christou, C.
;
Bettas, Nikolaos
- In:
International journal of industrial organization
26
(
2008
)
1
,
pp. 92-112
Persistent link: https://www.econbiz.de/10003629090
Saved in:
30
Demand for differentiated products : price and advertising evidence from the US beer market
Rojas, Christian
;
Peterson, Everett B.
- In:
International journal of industrial organization
26
(
2008
)
1
,
pp. 288-307
Persistent link: https://www.econbiz.de/10003629111
Saved in:
31
Advertising and consumer search in a duopoly model
Janssen, Maarten C. W.
;
Non, Marielle C.
- In:
International journal of industrial organization
26
(
2008
)
1
,
pp. 354-371
Persistent link: https://www.econbiz.de/10003629289
Saved in:
32
An experimental study of price dispersion in an optimal search model with advertising
Cason, Timothy N.
;
Datta, Shakun
- In:
International journal of industrial organization
24
(
2006
)
3
,
pp. 639-665
Persistent link: https://www.econbiz.de/10003299212
Saved in:
33
Persistence in prescriptions of branded drugs
Richard, Oliver
;
Horn, Larry van
- In:
International journal of industrial organization
22
(
2004
)
4
,
pp. 523-540
Persistent link: https://www.econbiz.de/10002010076
Saved in:
34
Is advertising a signal of product quality? : Evidence from the compact disc player market, 1983 - 1992
Horstmann, Ignatius J.
;
MacDonald, Glenn M.
- In:
International journal of industrial organization
21
(
2003
)
3
,
pp. 317-345
Persistent link: https://www.econbiz.de/10001742122
Saved in:
35
Advertising and prices as signals of quality in a regime of price rivalry
Fluet, Claude
;
Garella, Paolo G.
- In:
International journal of industrial organization
20
(
2002
)
7
,
pp. 907-930
Persistent link: https://www.econbiz.de/10001681875
Saved in:
36
Price and advertising as signals of quality when some consumers are informed
Linnemer, Laurent
- In:
International journal of industrial organization
20
(
2002
)
7
,
pp. 931-947
Persistent link: https://www.econbiz.de/10001681902
Saved in:
37
Expanding demand through price advertisement
Konishi, Hideo
;
Sandfort, Michael T.
- In:
International journal of industrial organization
20
(
2002
)
7
,
pp. 965-994
Persistent link: https://www.econbiz.de/10001681931
Saved in:
38
Barriers to entry, brand advertising, and generic entry in the US pharmaceutical industry
Scott Morton, Fiona
- In:
International journal of industrial organization
18
(
2000
)
7
,
pp. 1085-1104
Persistent link: https://www.econbiz.de/10001498868
Saved in:
39
Competition in a duopoly with sticky price and advertising
Piga, Claudio A.
- In:
International journal of industrial organization
18
(
2000
)
4
,
pp. 595-614
Persistent link: https://www.econbiz.de/10001485460
Saved in:
40
Quality uncertainty and informative advertising
Moraga-González, José Luis
- In:
International journal of industrial organization
18
(
2000
)
4
,
pp. 615-640
Persistent link: https://www.econbiz.de/10001485462
Saved in:
41
Media substitution and economies of scale in advertising
Seldon, Barry J.
;
Jewell, R. Todd
;
O'Brien, Daniel M.
- In:
International journal of industrial organization
18
(
2000
)
8
,
pp. 1153-1180
Persistent link: https://www.econbiz.de/10001527325
Saved in:
42
Strategic segmentation of a market
Roy, Santanu
- In:
International journal of industrial organization
18
(
2000
)
8
,
pp. 1279-1290
Persistent link: https://www.econbiz.de/10001527334
Saved in:
43
Persuasive advertising in Hotellingś model of product differentiation
Bloch, Francis
;
Manceau, Delphine
- In:
International journal of industrial organization
17
(
1999
)
4
,
pp. 557-574
Persistent link: https://www.econbiz.de/10001387115
Saved in:
44
Incumbent firms ́response to entry : price, advertising, and new product introduction
Thomas, Louis A.
- In:
International journal of industrial organization
17
(
1999
)
4
,
pp. 527-555
Persistent link: https://www.econbiz.de/10001382166
Saved in:
45
Brands' quality levels, prices, and advertising outlays : empirical evidence on signals and information costs
Caves, Richard E.
- In:
International journal of industrial organization
14
(
1996
)
1
,
pp. 29-52
Persistent link: https://www.econbiz.de/10001196922
Saved in:
46
Advertising and pricing to deter or accommodate entry when demand is unknown : comment
Albæk, Svend
- In:
International journal of industrial organization
12
(
1994
)
1
,
pp. 83-87
Persistent link: https://www.econbiz.de/10001155700
Saved in:
47
How to sell a pickup truck : 'beat-or-pay' advertisements as facilitating devices
Baye, Michael R.
- In:
International journal of industrial organization
12
(
1994
)
1
,
pp. 21-33
Persistent link: https://www.econbiz.de/10001155711
Saved in:
48
Informative advertising and product match
Meurer, Michael J.
- In:
International journal of industrial organization
12
(
1994
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10001155712
Saved in:
49
Reputational spillovers, innovation, licensing, and entry
Jensen, Richard
- In:
International journal of industrial organization
10
(
1992
)
2
,
pp. 193-212
Persistent link: https://www.econbiz.de/10001125804
Saved in:
50
Retail featuring as a strategic entry or mobility barrier in manufacturing
Nelson, Philip B.
- In:
International journal of industrial organization
9
(
1991
)
4
,
pp. 533-544
Persistent link: https://www.econbiz.de/10001115692
Saved in:
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