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Werbung
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International marketing ; Vol. 2
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ECONIS (ZBW)
32
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1
Advertising, the uneasy persuasion : its dubious impact on American society
Schudson, Michael
-
2013
-
[Nachdr. der Ausg.] Routledge, London, 1993
Persistent link: https://www.econbiz.de/10009738740
Saved in:
2
Advertising : a new approach
Taplin, Walter
-
2013
-
[Nachdr. der Ausg.] Hutchinson, London, 1960
Persistent link: https://www.econbiz.de/10009738746
Saved in:
3
Advertising explained
Caton, Dennis
-
2013
-
[Nachdr. der Ausg.] George Allen & Unwin, London, 1949
Persistent link: https://www.econbiz.de/10009738973
Saved in:
4
Advertising today and tomorrow
Evans, W. A.
-
2013
-
[Nachdr. der Ausg.] George Allen & Unwin, London, 1974
Persistent link: https://www.econbiz.de/10009738981
Saved in:
5
Advertising at the crossroads : federal regulation vs voluntary controls
Geller, Max A.
-
2013
-
[Nachdr. der Ausg.] Ronald Press Company, New York, 1952
Persistent link: https://www.econbiz.de/10009738982
Saved in:
6
Commercial advertising : six lectures at the London School of Economics and Political Science (University of London)
Russell, Thomas
-
2013
-
3. ed.; [Nachdr. der Ausg.] G. P. Putnam's Sons, London, 1919
Persistent link: https://www.econbiz.de/10009739756
Saved in:
7
The economics of advertising
Taylor, F. W.
-
2013
-
[Nachdr. der Ausg.] George Allen & Unwin, London, 1934
Persistent link: https://www.econbiz.de/10009740854
Saved in:
8
The business of advertising
Moran, Clarence
-
2013
-
[Nachdr. der Ausg.] Methuen & Co., London, 1905
Persistent link: https://www.econbiz.de/10009740859
Saved in:
9
The economic implications of advertising
Firestone, Otto John
-
2013
-
[Nachdr. der Ausg.] Methuen, Toronto & London, 1967
Persistent link: https://www.econbiz.de/10009740901
Saved in:
10
Planning advertisements
Russell, Gilbert
-
2013
-
[Nachdr. der Ausg.] George Allen & Unwin, London, 1935
Persistent link: https://www.econbiz.de/10009740903
Saved in:
11
Advertising and psychology
Gill, Leslie E.
-
2013
-
[Nachdr. der Ausg.] New York, Hutchinson, 1954
Persistent link: https://www.econbiz.de/10012875596
Saved in:
12
Integrated marketing communication measurement and evaluation
Ewing, Michael
- In:
The evolution of integrated marketing communications : …
,
(pp. 29-43)
.
2011
Persistent link: https://www.econbiz.de/10009232922
Saved in:
13
Apples, oranges and fruit salad : a Delphi study of the IMC educational mix
Kerr, Gayle
- In:
The evolution of integrated marketing communications : …
,
(pp. 45-63)
.
2011
Persistent link: https://www.econbiz.de/10009232924
Saved in:
14
Comparative price advertising
Monroe, Kent B.
-
2011
Persistent link: https://www.econbiz.de/10009238857
Saved in:
15
Using advertising alliances for new product introduction : interactions between product complementarity and promotional strategies
Samu, Sridhar
;
Krishnan, H. Shanker
;
Smith, Robert E.
-
2010
Persistent link: https://www.econbiz.de/10003924405
Saved in:
16
Impulsive and self-conscious : adolescents' vulnerability to advertising and promotion
Pechmann, Cornelia
;
Levine, Linda
;
Loughlin, Sandra
; …
-
2009
Persistent link: https://www.econbiz.de/10003785644
Saved in:
17
Decoding competitive propositions : a semiotic alternative to traditional advertising research
Harvey, Michael G.
;
Evans, Malcolm
-
2009
Persistent link: https://www.econbiz.de/10003793854
Saved in:
18
Seeing the voice of the consumer : metaphor-based advertising research
Zaltman, Gerald
;
Coulter, Robin Higie
-
2009
Persistent link: https://www.econbiz.de/10003793919
Saved in:
19
Cultural values in advertisements to the Chinese x-generation : promoting modernity and individualism
Zhang, Jing
;
Shavitt, Sharon
-
2009
Persistent link: https://www.econbiz.de/10003785587
Saved in:
20
Producing marketing : towards a social-phenomenology of marketing work
Svensson, Peter
-
2009
Persistent link: https://www.econbiz.de/10003832359
Saved in:
21
Critical theory and advertising
Harms, John
;
Kellner, Douglas
-
2009
Persistent link: https://www.econbiz.de/10003832499
Saved in:
22
Advertising, needs, and "commodity fetishism"
Kline, Stephen
;
Leiss, William
-
2009
Persistent link: https://www.econbiz.de/10003832501
Saved in:
23
Magic in the marketplace : an empirical test for commodity fetishism
Jhally, Sut
;
Kline, Stephen
;
Leiss, William
-
2009
Persistent link: https://www.econbiz.de/10003832503
Saved in:
24
Currencies of commercial exchange : advertising agencies and the promotional imperative
Cronin, Anne M.
-
2009
Persistent link: https://www.econbiz.de/10003832547
Saved in:
25
Women outdoors : advertising, controversy and disputing feminism in the 1990s
Winship, Janice
-
2009
Persistent link: https://www.econbiz.de/10003832564
Saved in:
26
Market valuation models of the effect of advertising and promotional spending : a review and meta-analysis
Conchar, Margy P.
;
Crask, Melvin R.
;
Zinkhan, George M.
-
2009
Persistent link: https://www.econbiz.de/10003836356
Saved in:
27
Brand globally but advertise locally? : an empirical investigation
Sandler, Dennis M.
;
Shani, David
-
2008
Persistent link: https://www.econbiz.de/10003655944
Saved in:
28
Examining the intricacies of promotion standardization : factors influencing advertising message and packaging
Griffith, David A.
;
Chandra, Aruna
;
Ryans, John K.
-
2008
Persistent link: https://www.econbiz.de/10003655978
Saved in:
29
Global advertising strategy : the moderating role of brand familiarity and executive style
Pae, Jae H.
;
Samiee, Saeed
;
Tai, Susan
-
2008
Persistent link: https://www.econbiz.de/10003656134
Saved in:
30
Global advertising practices : a comparative study
Sirisagul, Kanya
-
2008
Persistent link: https://www.econbiz.de/10003656186
Saved in:
31
Who standardizes advertising more frequently, and why do they do so? : a comparison of US and Japanese subsidiaries' advertising practices in the European Union
Taylor, Charles Raymond
;
Okazaki, Shintaro
-
2008
Persistent link: https://www.econbiz.de/10003656203
Saved in:
32
Cultural superstitions and the price endings used in Chinese advertising
Simmons, Lee C.
;
Schindler, Robert M.
-
2008
Persistent link: https://www.econbiz.de/10003657629
Saved in:
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