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~isPartOf:"International journal of sports marketing & sponsorship"
~isPartOf:"Celebrity, convergence and transformation"
~subject:"Brand extensions"
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Antecedents of the attitude toward the athlete celebrities' human brand extensions
Koo, Jakeun
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
2
,
pp. 241-258
Persistent link: https://www.econbiz.de/10013369887
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