//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of sports marketing & sponsorship"
~isPartOf:"International journal of advertising : the review of marketing communications"
~subject:"Markentransfer"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Werbung mit Prominenten"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Markentransfer
Celebrity endorsement
23
Celebrity-Werbung
23
Advertising effects
21
Werbewirkung
21
Consumer behaviour
15
Konsumentenverhalten
15
Athletes
10
Sportler
10
Brand image
9
Markenimage
9
Brand management
7
Markenführung
7
Social Web
6
Social web
6
Internet marketing
5
Online-Marketing
5
Advertising
4
Brand
4
Markenartikel
4
Sportmarketing
4
Sports marketing
4
Werbung
4
celebrity endorsement
4
Endorsement
3
celebrity endorsements
3
celebrity endorser
3
Brand extension
2
Credibility
2
Glaubwürdigkeit
2
Japan
2
Luxury goods
2
Luxusgüter
2
Netherlands
2
Niederlande
2
Professional sports
2
Profisport
2
Social media influencer
2
advertising effectiveness
2
attractiveness
2
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Chang, Kyungro
1
Kim, Taehee
1
Koo, Jakeun
1
Seo, Hyo Min
1
Published in...
All
International journal of sports marketing & sponsorship
International journal of advertising : the review of marketing communications
Global marketing strategies for the promotion of luxury goods
1
International journal of sport management and marketing : IJSMM
1
Journal of business economics : JBE
1
Journal of marketing communications
1
Journal of marketing theory and practice
1
Journal of retailing and consumer services
1
The journal of product & brand management
1
more ...
less ...
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Antecedents of the attitude toward the athlete celebrities' human brand extensions
Koo, Jakeun
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
2
,
pp. 241-258
Persistent link: https://www.econbiz.de/10013369887
Saved in:
2
The impact of celebrity-advertising context congruence on the effectiveness of brand image transfer
Kim, Taehee
;
Seo, Hyo Min
;
Chang, Kyungro
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
3
,
pp. 246-262
Persistent link: https://www.econbiz.de/10011781268
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->